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9781266852213

Loose-Leaf for Business Driven Technology

by
  • ISBN13:

    9781266852213

  • ISBN10:

    1266852212

  • Edition: 10th
  • Format: Loose-leaf
  • Copyright: 2023-01-27
  • Publisher: McGraw Hill

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Table of Contents

UNIT 1: Achieving Business Success  

Chapter 1: Business Driven Technology  

Chapter 2: Identifying Competitive Advantages  

Chapter 3: Strategic Initiatives for Implementing Competitive Advantages  

Chapter 4: Measuring the Success of Strategic Initiatives  

Chapter 5: Organizational Structures That Support Strategic Initiatives  


UNIT 2: Exploring Business Intelligence  

Chapter 6: Valuing and Storing Organizational Information—Databases  

Chapter 7: Accessing Organizational Information—Data Warehouses  

Chapter 8: Understanding Data’s Impact on Business  


UNIT 3: Streamlining Business Operations  

Chapter 9: Enabling the Organization—Decision Making  

Chapter 10: Extending the Organization—Supply Chain Management  

Chapter 11: Building a Customer-centric Organization—Customer Relationship Management

Chapter 12: Integrating the Organization from End to End—Enterprise Resource Planning  


UNIT 4: Building Innovation  

Chapter 13: Creating Innovative Organizations  

Chapter 14: Ebusiness  

Chapter 15: Creating Collaborative Partnerships 


UNIT 5: Transforming Organizations  

Chapter 16: Integrating Wireless Technology in Business  

Chapter 17: Developing Software to Streamline Operations  

Chapter 18: Managing Organizational Projects 


BUSINESS PLUG-INS 

B1 Business Basics  

B2 Business Process  

B3 Hardware and Software Basics  

B4 MIS Infrastructures B9 Business Intelligence 

B5 Networks and Telecommunications  

B6 Information Security 

B7 Ethics  

B8 Sustainable MIS Infrastructures 

B9 Business Intelligence 

B10 Global Trends 


TECHNOLOGY PLUG-INS 

T1 Personal Productivity Using IT  

T2 Basic Skills Using Excel  

T3 Problem Solving Using Excel  

T4 Decision Making Using Excel  

T5 Designing Database Applications 

T6 Basic Skills Using Access 

T7 Problem Solving Using Access 

T8 Decision Making Using Access 

Supplemental Materials

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