9781260425246

Loose-Leaf for Business Driven Technology

by
  • ISBN13:

    9781260425246

  • ISBN10:

    126042524X

  • Edition: 8th
  • Format: Loose-leaf
  • Copyright: 2019-02-06
  • Publisher: McGraw-Hill Education

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Table of Contents

About the Author  XI
Preface  XIV
CHAPTER 1: BUSINESS DRIVEN TECHNOLOGY  6
CHAPTER 2: IDENTIFYING COMPETITIVE ADVANTAGES  21
CHAPTER 3: STRATEGIC INITIATIVES FOR IMPLEMENTING COMPETITIVE ADVANTAGES 36
CHAPTER 4: MEASURING THE SUCCESS OF STRATEGIC INITIATIVES  56
CHAPTER 5: ORGANIZATIONAL STRUCTURES THAT SUPPORT STRATEGIC INITIATIVES  71
CHAPTER 6: VALUING AND STORING ORGANIZATIONAL INFORMATION—DATABASES   99
CHAPTER 7: ACCESSING ORGANIZATIONAL INFORMATION—DATA WAREHOUSES  119
CHAPTER 8: UNDERSTANDING BIG DATA AND ITS IMPACT ON BUSINESS  131
CHAPTER 9: ENABLING THE ORGANIZATION—DECISION MAKING  164
CHAPTER 10: EXTENDING THE ORGANIZATION—SUPPLY CHAIN MANAGEMENT   180
CHAPTER 11: BUILDING A CUSTOMER-CENTRIC ORGANIZATION—CUSTOMER RELATIONSHIP MANAGEMENT  194
CHAPTER 12: INTEGRATING THE ORGANIZATION FROM END TO END—ENTERPRISE RESOURCE PLANNING  209
CHAPTER 13: CREATING INNOVATIVE ORGANIZATIONS  242
CHAPTER 14: EBUSINESS  255
CHAPTER 16: INTEGRATING WIRELESS TECHNOLOGY IN BUSINESS  282
CHAPTER 17: DEVELOPING SOFTWARE TO STREAMLINE OPERATIONS  312
CHAPTER 18: METHODOLOGIES FOR SUPPORTING AGILE ORGANIZATIONS  325
CHAPTER 19: MANAGING ORGANIZATIONAL PROJECTS   338

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