Top
Part 1 Business in a Changing World
1 The Dynamics of Business and Economics
2 Business Ethics and Social Responsibility
3 Business in a Borderless World
Part 2 Starting and Growing a Business
4 Options for Organizing Business
5 Small Business, Entrepreneurship, and Franchising
Part 3 Managing for Quality and Competitiveness
6 The Nature of Management
7 Organization, Teamwork, and Communication
8 Managing Operations and Supply Chains
Part 4 Creating the Human Resource Advantage
9 Motivating the Workforce
10 Managing Human Resources
Part 5 Marketing: Developing Relationships
11 Customer-Driven Marketing
12 Dimensions of Marketing Strategy
13 Digital Marketing and Social Media
Part 6 Financing the Enterprise
14 Accounting and Financial Statements
15 Money and the Financial System
16 Financial Management and Securities Markets
Bonus Chapters
A The Legal and Regulatory Environment
B Personal Financial Planning
Glossary
Indexes
Appendixes (Available Online and via Create)
A Guidelines for the Development of the Business Plan
B Personal Career Plan
C Risk: The Basics of Risk Management
