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Table of Contents
SECTION 1: RESEARCH BASICS
CHAPTER 1 Introduction to Communication Research
CHAPTER 2 The Research Process: Getting Started
CHAPTER 3 Research Ethics
SECTION 2: QUANTITATIVE COMMUNICATION RESEARCH
CHAPTER 4 Introduction to Quantitative Research
CHAPTER 5 Measurement
CHAPTER 6 Populations, Samples, and Sample Size
CHAPTER 7 Quantitative Research Designs
CHAPTER 8 Surveys and Questionnaires
CHAPTER 9 Descriptive Statistics, Signifi cance Levels,
and Hypothesis Testing
CHAPTER 10 Testing for Differences
CHAPTER 11 Testing for Relationships
CHAPTER 12 Quantitative Analysis of Text
CHAPTER 13 Reading and Writing the Quantitative Research Report
SECTION 3: QUALITATIVE COMMUNICATION RESEARCH
CHAPTER 14 Introduction to Qualitative Research
CHAPTER 15 Designing Qualitative Research
CHAPTER 16 Qualitative Methods of Data Collection
CHAPTER 17 Analyzing Qualitative Data
CHAPTER 18 Reading and Writing the Qualitative Research Report
