Loose-Leaf for Crafting and Executing Strategy: Concepts and Cases

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  • Edition: 22nd
  • Format: Loose-leaf
  • Copyright: 2019-01-28
  • Publisher: McGraw-Hill Education
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Table of Contents

PART 1 Concepts and Techniques for  Crafting and Executing Strategy
1 What Is Strategy and Why Is It Important?
2 Charting a Company’s Direction 
3 Evaluating a Company’s External Environment 
4 Evaluating a Company’s Resources, Capabilities, and  Competitiveness 
5 The Five Generic Competitive Strategies 
6 Strengthening a Company’s Competitive Position 
7 Strategies for Competing in International  Markets
8 Corporate Strategy 
9 Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy
10 Building an Organization Capable of Good Strategy  Execution: People, Capabilities, and Structure
11 Managing Internal Operations 
12 Corporate Culture and Leadership 

PART 2 Cases in Crafting and Executing Strategy
1 Mystic Monk Coffee
2 Airbnb In 2018 C-6 
3 Wil’s Grill C-11 
4 Costco Wholesale in 2018: Mission, Business Model,  and Strategy C-17 
5 Competition in the Craft Beer Industry in 2018 C-41 
6 Fixer Upper: Expanding the Magnolia Brand C-51 
7 Under Armour’s Turnaround Strategy in 2018:  Efforts to Revive North American Sales and  Profitability C-56 
8 MoviePass—Are Subscribers Loving It to  Death? C-80 
9 TOMS Shoes: Expanding Its Successful One  For One Business Model C-92 
10.Lola’s Market: Capturing A New Generation
11 iRobot in 2018: Can the Company Keep the  Magic? C-107 
12 Chipotle Mexican Grill’s Strategy in 2018: Will the New CEO Be Able to Rebuild Customer Trust and Revive Sales Growth? C-120 
13 Twitter Inc. in 2018: Too Little Too Late? C-138 
14 Netflix’s Strategy in 2018: Does the Company Have Sufficient Competitive Strength to Fight Off Aggressive Rivals? C-149 
15 Walmart’s Expansion into Specialty Online Retailing C-162 
16 Amazon.com, Inc.: Driving Disruptive Change in the U.S. Grocery Market C-171 
17 Aliexpress: Can It Mount a Global Challenge to Amazon? C-184 
18 Tesla Motors in 2018: Will the New Model 3 Save the Company? C-191 
19 Mattel Incorporated in 2018: Can Ynon Kreiz Save the Toys? C-216 
20 Shearwater Adventures Ltd. C-232 
21 TJX Companies: It’s Strategy in Off-Price Home Accessories and Apparel Retailing C-240 
22 IKEA’s International Marketing Strategy in China C-251 
23 PepsiCo’s Diversification Strategy in 2018: Will the Company’s New Businesses Restore its Growth? C-265 
24 The Walt Disney Company: Its Diversification Strategy in 2018 C-277 
25 Robin Hood C-291 
26 Dilemma at Devil’s Den C-293 
27 Nucor Corporation in 2018: Contending with the Challenges of Low-Cost Foreign Imports and Launching  Initiatives to Grow Sales and Market Share C-296 
28 Vail Resorts, Inc. C-331 
29 Starbucks in 2018: Striving for Operational Excellence and Innovation Agility C-351 
30 Concussions in Collegiate and Professional Football: Who Has Responsibility to Protect Players? C-377 
31 Chaos at Uber: The New CEO’s Challenge C-392 
32 Profiting from Pain: Business and the U.S. Opioid Epidemic C-406 

Supplemental Materials

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The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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