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9781260157185

Loose-Leaf for Crafting and Executing Strategy: Concepts and Cases

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  • ISBN13:

    9781260157185

  • ISBN10:

    1260157180

  • Edition: 22nd
  • Format: Loose-leaf
  • Copyright: 2019-01-28
  • Publisher: McGraw-Hill Education

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Supplemental Materials

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Table of Contents

PART 1 Concepts and Techniques for  Crafting and Executing Strategy
1 What Is Strategy and Why Is It Important?
2 Charting a Company’s Direction 
3 Evaluating a Company’s External Environment 
4 Evaluating a Company’s Resources, Capabilities, and  Competitiveness 
5 The Five Generic Competitive Strategies 
6 Strengthening a Company’s Competitive Position 
7 Strategies for Competing in International  Markets
8 Corporate Strategy 
9 Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy
10 Building an Organization Capable of Good Strategy  Execution: People, Capabilities, and Structure
11 Managing Internal Operations 
12 Corporate Culture and Leadership 

PART 2 Cases in Crafting and Executing Strategy
1 Mystic Monk Coffee
2 Airbnb In 2018 C-6 
3 Wil’s Grill C-11 
4 Costco Wholesale in 2018: Mission, Business Model,  and Strategy C-17 
5 Competition in the Craft Beer Industry in 2018 C-41 
6 Fixer Upper: Expanding the Magnolia Brand C-51 
7 Under Armour’s Turnaround Strategy in 2018:  Efforts to Revive North American Sales and  Profitability C-56 
8 MoviePass—Are Subscribers Loving It to  Death? C-80 
9 TOMS Shoes: Expanding Its Successful One  For One Business Model C-92 
10.Lola’s Market: Capturing A New Generation
11 iRobot in 2018: Can the Company Keep the  Magic? C-107 
12 Chipotle Mexican Grill’s Strategy in 2018: Will the New CEO Be Able to Rebuild Customer Trust and Revive Sales Growth? C-120 
13 Twitter Inc. in 2018: Too Little Too Late? C-138 
14 Netflix’s Strategy in 2018: Does the Company Have Sufficient Competitive Strength to Fight Off Aggressive Rivals? C-149 
15 Walmart’s Expansion into Specialty Online Retailing C-162 
16 Amazon.com, Inc.: Driving Disruptive Change in the U.S. Grocery Market C-171 
17 Aliexpress: Can It Mount a Global Challenge to Amazon? C-184 
18 Tesla Motors in 2018: Will the New Model 3 Save the Company? C-191 
19 Mattel Incorporated in 2018: Can Ynon Kreiz Save the Toys? C-216 
20 Shearwater Adventures Ltd. C-232 
21 TJX Companies: It’s Strategy in Off-Price Home Accessories and Apparel Retailing C-240 
22 IKEA’s International Marketing Strategy in China C-251 
23 PepsiCo’s Diversification Strategy in 2018: Will the Company’s New Businesses Restore its Growth? C-265 
24 The Walt Disney Company: Its Diversification Strategy in 2018 C-277 
25 Robin Hood C-291 
26 Dilemma at Devil’s Den C-293 
27 Nucor Corporation in 2018: Contending with the Challenges of Low-Cost Foreign Imports and Launching  Initiatives to Grow Sales and Market Share C-296 
28 Vail Resorts, Inc. C-331 
29 Starbucks in 2018: Striving for Operational Excellence and Innovation Agility C-351 
30 Concussions in Collegiate and Professional Football: Who Has Responsibility to Protect Players? C-377 
31 Chaos at Uber: The New CEO’s Challenge C-392 
32 Profiting from Pain: Business and the U.S. Opioid Epidemic C-406 

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