Top
PART 1 Concepts and Techniques for Crafting and Executing Strategy
1 What Is Strategy and Why Is It Important?
2 Charting a Company’s Direction
3 Evaluating a Company’s External Environment
4 Evaluating a Company’s Resources, Capabilities, and Competitiveness
5 The Five Generic Competitive Strategies
6 Strengthening a Company’s Competitive Position
7 Strategies for Competing in International Markets
8 Corporate Strategy
9 Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy
10 Building an Organization Capable of Good Strategy Execution: People, Capabilities, and Structure
11 Managing Internal Operations
12 Corporate Culture and Leadership
PART 2 Cases in Crafting and Executing Strategy
1 Mystic Monk Coffee
2 Airbnb In 2018 C-6
3 Wil’s Grill C-11
4 Costco Wholesale in 2018: Mission, Business Model, and Strategy C-17
5 Competition in the Craft Beer Industry in 2018 C-41
6 Fixer Upper: Expanding the Magnolia Brand C-51
7 Under Armour’s Turnaround Strategy in 2018: Efforts to Revive North American Sales and Profitability C-56
8 MoviePass—Are Subscribers Loving It to Death? C-80
9 TOMS Shoes: Expanding Its Successful One For One Business Model C-92
10.Lola’s Market: Capturing A New Generation
11 iRobot in 2018: Can the Company Keep the Magic? C-107
12 Chipotle Mexican Grill’s Strategy in 2018: Will the New CEO Be Able to Rebuild Customer Trust and Revive Sales Growth? C-120
13 Twitter Inc. in 2018: Too Little Too Late? C-138
14 Netflix’s Strategy in 2018: Does the Company Have Sufficient Competitive Strength to Fight Off Aggressive Rivals? C-149
15 Walmart’s Expansion into Specialty Online Retailing C-162
16 Amazon.com, Inc.: Driving Disruptive Change in the U.S. Grocery Market C-171
17 Aliexpress: Can It Mount a Global Challenge to Amazon? C-184
18 Tesla Motors in 2018: Will the New Model 3 Save the Company? C-191
19 Mattel Incorporated in 2018: Can Ynon Kreiz Save the Toys? C-216
20 Shearwater Adventures Ltd. C-232
21 TJX Companies: It’s Strategy in Off-Price Home Accessories and Apparel Retailing C-240
22 IKEA’s International Marketing Strategy in China C-251
23 PepsiCo’s Diversification Strategy in 2018: Will the Company’s New Businesses Restore its Growth? C-265
24 The Walt Disney Company: Its Diversification Strategy in 2018 C-277
25 Robin Hood C-291
26 Dilemma at Devil’s Den C-293
27 Nucor Corporation in 2018: Contending with the Challenges of Low-Cost Foreign Imports and Launching Initiatives to Grow Sales and Market Share C-296
28 Vail Resorts, Inc. C-331
29 Starbucks in 2018: Striving for Operational Excellence and Innovation Agility C-351
30 Concussions in Collegiate and Professional Football: Who Has Responsibility to Protect Players? C-377
31 Chaos at Uber: The New CEO’s Challenge C-392
32 Profiting from Pain: Business and the U.S. Opioid Epidemic C-406
