Loose-Leaf for Crafting & Executing Strategy: Concepts

by Peteraf, Margaret; Strickland , A.; Gamble , John; Thompson , Arthur

• ISBN13: 9781264250127
• ISBN10: 1264250126
• eBook ISBN(s): 9781264250240
• Edition: 23rd
• Format: Loose-leaf
• Copyright: 2021-02-02
• Publisher: MCGRAW HILL
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Table of Contents

Chapter 1 What Is Strategy and Why Is It Important? 
Chapter 2 Charting a Company’s Direction
Chapter 3 Evaluating a Company’s External Environment
Chapter 4 Evaluating a Company’s Resources, Capabilities, and Competitiveness
Chapter 5 The Five Generic Competitive Strategies
Chapter 6 Strengthening a Company’s Competitive Position
Chapter 7 Strategies for Competing in International Markets
Chapter 8 Corporate Strategy
Chapter 9 Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy
Chapter 10 Building an Organization Capable of Good Strategy Execution
Chapter 11 Managing Internal Operations
Chapter 12 Corporate Culture and Leadership