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9781259341274

Loose-Leaf for Entrepreneurship: The Art, Science, and Process for Success, 2e

by ;
  • ISBN13:

    9781259341274

  • ISBN10:

    1259341275

  • Edition: 2nd
  • Format: Loose-leaf
  • Copyright: 2015-02-11
  • Publisher: McGraw-Hill Education
  • View Upgraded Edition

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Supplemental Materials

What is included with this book?

Table of Contents

PART 1 Laying the Groundwork for Small Business

Chapter 1:    The 21st Century Entrepreneur

Chapter 2:     Individuals and New Business Start-ups

Chapter 3:     Business Idea Generation and Initial Evaluation

 

PART 2 Due Diligence on the Business Idea

Chapter 4:     External Analysis

Chapter 5:     Business Mission and Strategy

Chapter 6:     Analyzing Cash Flow and Other Financial Information

 

PART 3 Establishing the Business

Chapter 7:     Financing and Accounting

Chapter 8:     Financial Analysis

Chapter 9:     Establishing the Legal Foundation

 

 

PART 4 Building the Business

Chapter 10:   Human Resource Management

Chapter 11:   Marketing

Chapter 12:   Establishing Operations

 

PART 5 Other Issues

Chapter 13:   Exit/Harvest/Turnaround

Chapter 14:   Franchising and Purchasing an Existing Business

 

PART 6 Mini Cases (14)

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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