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9781264071234

Loose-Leaf for Entrepreneurship: The Art, Science, and Process for Success

by ;
  • ISBN13:

    9781264071234

  • ISBN10:

    126407123X

  • Edition: 4th
  • Format: Loose-leaf
  • Copyright: 2021-02-01
  • Publisher: McGraw-Hill Education

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Supplemental Materials

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Table of Contents

PART 1 Laying the Groundwork for Your Business
Chapter 1 THE TWENTY-FIRST-CENTURY ENTREPRENEUR 
Chapter 2 INDIVIDUAL LEADERSHIP AND ENTREPRENEURIAL START-UPS 
Chapter 3 BUSINESS IDEA GENERATION AND INITIAL EVALUATION 
PART 2 Due Diligence on the Business Idea
Chapter 4 EXTERNAL ANALYSIS 
Chapter 5 BUSINESS MISSION AND STRATEGY 
PART 3 Establishing a Financial Foundation
Chapter 6 ANALYZING CASH FLOW AND OTHER FINANCIAL INFORMATION 
Chapter 7 FINANCING AND ACCOUNTING 
Chapter 8 BUSINESS AND FINANCIAL ANALYSIS 
PART 4 Building the Business
Chapter 9 LEGAL ISSUES WITH A NEW BUSINESS 
Chapter 10 HUMAN RESOURCES MANAGEMENT 
Chapter 11 MARKETING 
Chapter 12 ESTABLISHING OPERATIONS 
PART 5 Important Issues for Entrepreneurs
Chapter 13 EXIT/HARVEST/TURNAROUND 
Chapter 14 FRANCHISING AND PURCHASING AN EXISTING BUSINESS 
PART 6 Minicases

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