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Loose-Leaf for Introduction to Business Analytics book cover, ISBN 9781265450175

Loose-Leaf for Introduction to Business Analytics

by Richardson, Vernon J.; Watson, Marcia Weidenmier

ISBN13: 9781265450175
ISBN10: 126545017X
eBook ISBN(s): 9781265113667
Additional ISBN(s): 9781265451813
Edition: 1st
Format: Loose-leaf
Copyright: 2023-01-03
Publisher: McGraw Hill

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Table of Contents

Chapter 1: Specify the Question: Using Business Analytics to Address Business Questions

Chapter 2: Obtain the Data: An Introduction to Business Data Sources

Chapter 3: Analyze the Data: Basic Statistics and Tools Required in Business Analytics

Chapter 4: Analyze the Data: Exploratory Business Analytics (Descriptive Analytics and Diagnostic Analytics)

Chapter 5: Analyze the Data: Confirmatory Business Analytics (Predictive Analytics and Prescriptive Analytics)

Chapter 6: Report the Results: Using Data Visualization

Chapter 7: Marketing Analytics

Chapter 8: Accounting Analytics

Chapter 9: Financial Analytics

Chapter 10: Operations Analytics

Chapter 11: Advanced Business Analytics

Chapter 12: Using the SOAR Analytics Model to Put It All Together: Three Capstone Projects

Appendix A: Excel Tutorial (Formatting, Sorting, Filtering, and Using Pivot Tables)

Appendix B: Tableau Tutorial

Appendix C: Power BI Desktop Tutorial

Appendix D: Basic Statistics Tutorial

Appendix E: Installing Excel’s Analysis ToolPak Add-In

Appendix F: Installing Excel’s Solver Add-In

Supplemental Materials

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