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LooseLeaf for Introduction to Mass Communication: Media Literacy and Culture

by Baran, Stanley

ISBN13:
9781259924972
ISBN10:
1259924971
Edition: 10th
Format: Loose-leaf
Copyright: 2018-01-15
Publisher: McGraw-Hill Education
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LooseLeaf for Introduction to Mass Communication: Media Literacy and Culture > ISBN13: 9781259924972

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Part One: Laying the Groundwork

1. Mass Communication, Culture, and Media Literacy

2. Convergence and the Reshaping of Mass Communication

Part Two: Media, Media Industries, and Media Audiences

3. Books

4. Newspapers

5. Magazines

6. Film

7. Radio, Recording, and Popular Music

8. Television, Cable, and Mobile Video

9. Video Games

10. The Internet and the World Wide Web

Part Three: Strategic Communication Industries

11. Public Relations

12. Advertising

Part Four: Mass-Mediated Culture in the Information Age

13. Theories and Effects of Mass Communication

14. Media Freedom, Regulation, and Ethics

15. Global Media

Glossary

References

Supplemental Materials

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