Loose-Leaf Lesikar's Business Communication with Connect Access Card

by Rentz, Kathryn

• ISBN13: 9780077713201
• ISBN10: 0077713206
• Edition: 13th
• Format: Loose-leaf w/ Access Card
• Copyright: 2012-09-07
• Publisher: McGraw-Hill Education

Summary

Binder Ready Loose-Leaf Text (ISBN: 9780077512712): This full featured text is provided as an option to the price sensitive student. It is a full 4 color text that’s three whole punched and made available at a discount to students. Also available in a package with Connect Plus (ISBN: 9780077713201).

Table of Contents

PART ONE: INTRODUCTION

Chapter 1: Understanding Workplace Communication

Chapter 2: Communicating Across Cultures

PART TWO: FUNDAMENTALS OF BUSINESS WRITING

Chapter 3: Adapting Your Words to Your Readers

Chapter 4: Constructing Clear Sentences and Paragraphs

Chapter 5: Writing for a Positive Effect

PART THREE: BASIC PATTERNS OF BUSINESS MESSAGES

Chapter 6: Developing Your Writing Process and Choosing the Best Form

Chapter 7: Getting to the Point in Good-News and Neutral Messages

Chapter 8: Maintaining Goodwill in Bad-News Messages

Chapter 9: Making Your Case with Persuasive Messages and Proposals

Chapter 10: Conducting a Winning Job Campaign

PART FOUR: FUNDAMENTALS OF REPORT WRITING

Chapter 11: Preparing Informative and Influential Business Reports

Chapter 12: Choosing the Right Type of Report

Chapter 13: Conducting Research for Decision Makers

Chapter 14: Using Visuals to Make Your Point

PART FIVE: ORAL FORMS OF BUSINESS COMMUNICATION

Chapter 15: Communicating Effectively in Meetings and Conversations

Chapter 16: Delivering Oral Reports and Business Speeches

PART SIX: ELEMENTS OF PROFESSIONALISM: TECHNOLOGICAL PROFICIENCY AND CORRECTNESS

Chapter 17: Leveraging Technology for Better Writing

Chapter 18: Conveying Professionalism Through Correctness

APPENDICES

APPENDIX A – Corrections for the Self-Administered Diagnostic Test of Correctness

APPENDIX B – Physical Presentation of Letters, Memos, and Reports

APPENDIX C – General GradingSymbols: Punctuation, Grammar, Number, Spelling, Proofreading Technique, Strategy, and Formatting

APPENDIX D –Grading Codes and Checklists: Messages and Reports

APPENDIX E – Documentation and the Bibliography