Loose-Leaf for Strategic Management of Technological Innovation

by Schilling, Melissa

• ISBN13: 9781264387823
• ISBN10: 1264387822
• eBook ISBN(s): 9781264387977
• Additional ISBN(s): 9780078029233, 9781260565799
• Edition: 7th
• Format: Loose-leaf
• Copyright: 2022-01-21
• Publisher: MCGRAW HILL
• More Book Details
• Purchase Benefits

Table of Contents

Chapter 1: Introduction

PART ONE: Industry Dynamics of Technological Innovation
Chapter 2: Sources of Innovation
Chapter 3: Types and Patterns of Innovation
Chapter 4: Standards Battles, Modularity, and Platform Competition
Chapter 5: Timing of Entry

PART TWO: Formulating Technological Innovation Strategy
Chapter 6: Defining the Organization’s Strategic Direction
Chapter 7: Choosing Innovation Projects
Chapter 8: Collaboration Strategies
Chapter 9: Protecting Innovation

PART THREE: Implementing Technological Innovation Strategy
Chapter 10: Organizing for Innovation
Chapter 11: Managing the New Product Development Process
Chapter 12: Managing New Product Development Teams
Chapter 13: Crafting a Deployment Strategy