Top
Preface vi
1 Introduction 1
PART ONE
Industry Dynamics of Technological Innovation 13
2 Sources of Innovation 15
3 Types and Patterns of Innovation 43
4 Standards Battles and Design Dominance 67
5 Timing of Entry 89
PART TWO
Formulating Technological Innovation Strategy 107
6 Defining the Organization’s Strategic Direction 109
7 Choosing Innovation Projects 129
8 Collaboration Strategies 153
9 Protecting Innovation 183
PART THREE
Implementing Technological Innovation Strategy 209
10 Organizing for Innovation 211
11 Managing the New Product Development Process 235
12 Managing New Product Development Teams 265
13 Crafting a Deployment Strategy 283
