Loose-Leaf Version for Media & Culture & LaunchPad for Media & Culture (Six Month Access) & iClicker Reef Polling (Six Months Access; Standalone)

by Unknown

• ISBN13: 9781319194765
• ISBN10: 1319194761
• Edition: 11th
• Format: Package
• Copyright: 2017-10-20
• Publisher: Bedford/St. Martin's

Summary

While we all use digital technology daily, many of us don't realize how text, audio, and visual media converge together to enhance our everyday experiences. The new edition of Media & Culture: Mass Communication in a Digital Age enriches students' understanding of these experiences – a skill that has become more important than ever. Media & Culture starts with the digital world students know and then goes further, focusing on what these constant changes mean to them. Through new infographics, cross-reference pages, and a digital jobs feature, the book explains and illustrates how the media industries connect, interlock, and converge, Media & Culture brings together industry expertise, media history, and current trends for an engaging, exhilarating look at the media right now.

Table of Contents

1      Mass Communication: A Critical Approach

DIGITAL MEDIA AND CONVERGENCE

2      The Internet, Digital Media, and Media Convergence

3      Digital Gaming and the Media Playground

SOUNDS AND IMAGES

4      Sound Recording and Popular Music

5 Popular Radio and the Origins of Broadcasting

6      Television and Cable: The Power of Visual Culture

7      Movies and the Impact of Images

WORDS AND PICTURES

8      Newspapers: The Rise and Decline of Modern Journalism

9      Magazines in the Age of Specialization

10     Books and the Power of Print

THE BUSINESS OF MASS MEDIA

11      Advertising and Commercial Culture

12      Public Relations and Framing the Message

13      Media Economics and the Global Marketplace

DEMOCRATIC EXPRESSION AND THE MASS MEDIA

14      The Culture of Journalism: Values, Ethics, and Democracy

15       Media Effects and Cultural Approaches to Research

16        Legal Controls and Freedom of Expression