FOREWORD
PREFACE:
HOW I CAME TO DO WHAT I LOVE
ACKNOWLEDGMENTS
1 LOVE IS A HARD-CORE
BUSINESS PRINCIPLE. DEAL WITH IT.
2 THE COMPETITIVE ADVANTAGE
PART I
DO WHAT YOU LOVE
3 I NEVER HAVE TO WORK, YOU SAY?
4 PICTURES OF LOVE
5 HOW TO FALL IN LOVE
PART II
IN THE SERVICE OF PEOPLE
6 GET OVER YOURSELF
7 PICTURES OF SERVICE
8 UPPING YOUR SERVICE GAME
PART III
WHO LOVE WHAT YOU DO
9 THE ROI OF LOVE
10 PICTURES OF RECIPROCITY
11 REAPING WHAT YOU’VE SOWN
CONCLUSION:
GETTING DOWN TO BUSINESS
NOTES
INDEX