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9780749465582

The Loyalty Myth

by ;
  • ISBN13:

    9780749465582

  • ISBN10:

    0749465581

  • Format: Hardcover
  • Copyright: 2013-01-28
  • Publisher: Kogan Page Ltd
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Summary

Clive Humby and Edwina Dunn show how putting the customer first has made a dramatic difference to the performance of some of the world's most prestigious companies, such as Kroger, Macy's, Tesco, Metro and Best Buy. This multi-brand story touches on many aspects of customer loyalty and relationship management including: knowing customers and understanding their 'retail DNA', developing engagement with customers, creating a great shopping experience, relevant marketing, meaningful innovation and being loyal to customers. Engaging and insightful, The Loyalty Mythproves through the results of these highly successful global brands that truly understanding customers and putting them first is the key to sustained business performance.

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