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9780470830260

Luxury Retail Management : How the World's Top Brands Provide Quality Product and Service Support

by ;
  • ISBN13:

    9780470830260

  • ISBN10:

    0470830263

  • Edition: 1st
  • Format: Hardcover
  • Copyright: 2012-03-27
  • Publisher: Wiley
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Summary

0 0 1 247 1413 John Wiley & Sons#60;/o:Company> 11 3 1657 14.0 Normal 0 false false false EN-US ZH-CN TH Michel Chevalier is an expert in luxury brand management and retailing. A consultant with EIM in Paris and a visiting professor of luxury marketing and retailing at HEC and Paris-Dauphine University in Paris, he is also the coauthor of Luxury Brand Management and Luxury China, both published by Wiley.

Michel Gutsatz is an international expert in luxury brand management based in Paris. The founder of The Scriptorium Company, a brand strategy agency, he advises investment funds, luxury brands, and retailers in Europe, China, and the United States. Gutsatz developed the MBA in international luxury brand management at ESSEC Business School, and his blog, BrandWatch (michelgutsatz.com), is an acclaimed reference in brand strategy.

Table of Contents

Introductionp. vii
Luxury and Brand Powerp. 1
The Distribution Models of Luxuryp. 15
The Different Outlets of Luxury Distributionp. 37
The Internet as a Channel of Distributionp. 63
Luxury Store Locationp. 83
Luxury Store Concept and Designp. 119
Luxury Store Economicsp. 139
Luxury Retail Pricingp. 169
Customer In-Store Behaviorp. 185
The Importance of Stores in Customer Relationship Buildingp. 195
Building Loyalty in Luxury Brandsp. 209
Advertising and Communicationp. 229
The Future of Luxury Brand Retailingp. 245
Appendix Managing a Store Toolboxp. 257
Bibliographyp. 291
About the Authorsp. 295
Indexp. 297
Table of Contents provided by Ingram. All Rights Reserved.

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