Luxury Retail Management : How the World's Top Brands Provide Quality Product and Service Support

by Chevalier, Michel; Gutsatz, Michel

• ISBN13: 9780470830260
• ISBN10: 0470830263
• Format: Hardcover
• Copyright: 2012-03-27
• Publisher: Wiley

Summary

0 0 1 247 1413 John Wiley & Sons#60;/o:Company> 11 3 1657 14.0 Normal 0 false false false EN-US ZH-CN TH Michel Chevalier is an expert in luxury brand management and retailing. A consultant with EIM in Paris and a visiting professor of luxury marketing and retailing at HEC and Paris-Dauphine University in Paris, he is also the coauthor of Luxury Brand Management and Luxury China, both published by Wiley.

Michel Gutsatz is an international expert in luxury brand management based in Paris. The founder of The Scriptorium Company, a brand strategy agency, he advises investment funds, luxury brands, and retailers in Europe, China, and the United States. Gutsatz developed the MBA in international luxury brand management at ESSEC Business School, and his blog, BrandWatch (michelgutsatz.com), is an acclaimed reference in brand strategy.

Table of Contents

Introduction	p. vii
Luxury and Brand Power	p. 1
The Distribution Models of Luxury	p. 15
The Different Outlets of Luxury Distribution	p. 37
The Internet as a Channel of Distribution	p. 63
Luxury Store Location	p. 83
Luxury Store Concept and Design	p. 119
Luxury Store Economics	p. 139
Luxury Retail Pricing	p. 169
Customer In-Store Behavior	p. 185
The Importance of Stores in Customer Relationship Building	p. 195
Building Loyalty in Luxury Brands	p. 209
Advertising and Communication	p. 229
The Future of Luxury Brand Retailing	p. 245
Appendix Managing a Store Toolbox	p. 257
Bibliography	p. 291
About the Authors	p. 295
Index	p. 297
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