M: Advertising [Rental Edition]

by ARENS

• ISBN13: 9781260381894
• ISBN10: 1260381897
• eBook ISBN(s): 9781264058587
• Additional ISBN(s): 9781259815942, 9781264394241
• Edition: 4th
• Format: Paperback
• Copyright: 2021-01-15
• Publisher: McGraw-Hill Rental Program
• More Book Details

About This Book

M: Advertising, 4th Edition

ISBN: 9781260381894

M: Advertising, 4th Edition, written by William F. Arens and Michael F. Weigold, is a comprehensive textbook designed for students and educators in the field of advertising. This book provides a detailed exploration of advertising principles from the perspective of both the advertiser and the specialists who create advertising.

Who Uses It?

Primarily, this book is used by students and instructors in introductory advertising courses at the college and university levels. It's also a valuable resource for anyone interested in understanding the basics of advertising, including professionals looking to refresh their knowledge or expand their understanding of marketing principles.

History and Editions

The 4th edition of M: Advertising has been updated to address user feedback, incorporating the latest research and discussions on advertising strategies and techniques. This edition includes detailed updates on industry trends, ethical considerations in advertising, and the role of technology in modern marketing campaigns. It also includes a wealth of examples with detailed, conceptual explanations, building a strong foundation in the material before asking students to apply what they've learned.

Author and Other Works

William F. Arens is a renowned author in the field of marketing and advertising. He has written several books on marketing, including Contemporary Advertising and Contemporary Business. Michael F. Weigold is also an experienced author in the field, contributing to various marketing texts that focus on practical applications and real-world examples.

Key Features

• Comprehensive Coverage: The book covers core concepts in advertising, including detailed explanations and examples.
• Industry Insights: The text reflects the latest trends and strategies in the advertising industry.
• Ethical Considerations: The book addresses ethical issues in advertising, ensuring that students understand the importance of responsible marketing practices.
• Interactive Tools: Although not explicitly mentioned, the book is often supported by digital tools and resources that enhance the learning experience.

Detailed Information

ISBNs and Formats

• Paperback: ISBN-13: 9781260381894
• eBook: Available through various digital platforms (e.g., VitalSource, BooksRun)
• Rental Options: Various rental durations available from different retailers

Publication Details

• Publisher: McGraw-Hill
• Publication Date: 2021
• Number of Pages: 480
• Language: English

Other Editions and Formats

• eBook: Available with built-in study tools like highlights and more (VitalSource)
• ISBN-13: 9781264058587 (2024 Release)

Related ISBNs:

• eBook (2024 Release): ISBN-13: 9781264058587
• Hardcover (Not Available): No hardcover edition found for this specific ISBN.

Additional Information:

• Supplemental Materials: New copies of the book typically include any advertised supplemental materials such as access cards, study guides, lab manuals, or CDs. However, used, rental, and eBook copies are not guaranteed to include these materials[1].

This detailed information section provides a quick reference for all the available formats and sources for M: Advertising, 4th Edition, making it easier to find and access the book in the preferred format.