Part 1 - Business in a Changing World
Chapter1: The Dynamics of Business and Economics
Chapter 2: Business Ethics and Social Responsibility
Chapter 3: Business in a Borderless World
Part 2 - Starting and Growing a Business
Chapter 4: Options for Organizing Business
Chapter 5: Small Business, Entrepreneurship, and Franchising
Part 3 - Managing for Quality and Competitiveness
Chapter 6: The Nature of Management
Chapter 7: Organization, Teamwork, and Communication
Chapter 8: Managing Service and Manufacturing Operations
Part 4 - Creating the Human Resource Advantage
Chapter 9: Motivating the Workforce
Chapter 10: Managing Human Resources
Part 5 - Marketing: Developing Relationships
Chapter 11: Customer Driven Marketing
Chapter 12: Dimensions of Marketing Strategy
Chapter 13: Digital Marketing and Social Networking
Part 6 - Financing the Enterprise
Chapter 14: Accounting and Financial Statements
Chapter 15: Money and the Financial System
Chapter 16: Financial Management and Securities Markets