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9781260478907

M: Marketing

by
  • ISBN13:

    9781260478907

  • ISBN10:

    1260478904

  • Edition: 7th
  • Format: Loose-leaf
  • Copyright: 2020-02-05
  • Publisher: MCGRAW

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Supplemental Materials

What is included with this book?

Table of Contents

chapter 1 Overview of Marketing
chapter 2 Developing Marketing Strategies and a Marketing Plan 
chapter 3 Digital Marketing: Online, Social, and Mobile 
chapter 4 Conscious Marketing, Corporate Social Responsibility, and Ethics 
chapter 5 Analyzing the Marketing Environment
chapter 6 Consumer Behavior 
chapter 7 Business-to-Business Marketing 
chapter 8 Global Marketing
chapter 9 Segmentation, Targeting, and Positioning 
chapter 10 Marketing Research
chapter 11 Product, Branding, and Packaging Decisions 
chapter 12 Developing New Products 
chapter 13 Services: The Intangible Product
chapter 14 Pricing Concepts for Capturing Value
chapter 15 Supply Chain and Channel Management
chapter 16 Retailing and Omnichannel Marketing
chapter 17 Integrated Marketing Communications 
chapter 18 Advertising, Public Relations, and Sales Promotions 
chapter 19 Personal Selling and Sales Management

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