The Mac Is Not A Typewriter

by Williams, Robin

• ISBN13: 9780201782639
• ISBN10: 0201782634
• Additional ISBN(s): 9780938151319
• Edition: 2nd
• Format: Paperback
• Copyright: 2003-04-21
• Publisher: Peachpit Press
• More Book Details

Summary

bull; Original best-selling edition has been a favourite with Mac users for more than a decade! bull; Simple, yet indispensable, typographic advice from leading graphic design and typography expert, Robin Williams. bull; Includes plenty of new examples and expanded information.

Author Biography

Robin Williams is the author of more than twenty award-winning and best-selling books, Through her writing, teaching, and seminars, Robin has influenced an entire generation of computer users in the areas of design, typography, desktop publishing, the World Wide Web, and the Macintosh

Table of Contents

Preface: Read Me First: There are no little things	p. 11
One space between sentences	p. 13
Spacing after punctuation
Monospaced versus proportional type
Quotation marks	p. 15
Using real quotation marks
Avoid this foolish mistake
Punctuation with quotation marks
Apostrophes	p. 19
Using real apostrophes
Where to place the apostrophe
Dashes	p. 21
Using hyphens, en, and em dashes
Where to use dashes
Special characters: Using Key Caps to access special characters	p. 25
Accent marks	p. 29
Placing accent marks over letters
Chart of the most common accent marks
Underlining	p. 31
Never underline
Alternatives to underlining
Capitals	p. 33
Avoiding all caps
A little puzzle
Kerning: Adjusting the space between letters	p. 35
Tabs and indents	p. 37
Using first-line indents
Tabs
Numbering paragraphs
Widows and orphans: Recognizing and avoiding them	p. 45
Hyphenations and line breaks	p. 47
Avoiding hyphenations
Sensitive line breaks
Leading, or linespace	p. 51
Understanding leading
Keeping the linespacing consistent
Adjusting the linespacing of all caps
Paragraph spacing	p. 55
Use space or an indent, not both
Adjusting the space between paragraphs
Don't indent first paragraphs
Justified text	p. 59
Optimum line length for justified text
Rivers
Hanging the punctuation	p. 61
Eliminating visual interruptions of the aligned edge of text
Non-breaking spaces
Em, en, and thin spaces
Serif and sans serif fonts	p. 63
Readability, legibility
Adjusting sans serif for better readability
Combining typefaces: Using contrast to combine typefaces	p. 65
Numerals in odd places	p. 69
Fractions
Superscript and subscript
Numbers in a list
Miscellaneous	p. 71
Using italic and bold
Typing A.M. and P.M.
Aligning baselines
Allowing white space
Crowding text in a box
Typing numbers
Being consistent
Listings with bullets
Abbreviating
Reducing point size of punctuation
Italic type
On the web: Typographic principles on the web: what's different and what's not	p. 76
Quiz: Make this prose look more professional	p. 78
Compendium of rules--a checklist	p. 81
Appendix B	p. 83
List of most commonly used special characters and accent marks
Chart of every accent mark available and how to type them
Index	p. 86
Colophon	p. 88
Table of Contents provided by Ingram. All Rights Reserved.