The Macro Practitioner's Workbook A Step-by-Step Guide to Effectiveness with Organizations and Communities

by Ellis, Rodney A.; Mallory, Kimberly Crane; Gould, Misty Y.; Shatila, Suzanne L.

• ISBN13: 9780534633110
• ISBN10: 0534633110
• Edition: Workbook
• Format: Paperback
• Copyright: 2005-06-14
• Publisher: Cengage Learning

Summary

With this workbook-style text, students have a tool with which they can gain realistic, hands-on experience with several of the foundational functions of macro practice. Its four flexible units each contain case studies and numerous exercises that help them learn specific tasks affiliated with macro practice, such as developing a strategic plan and formulating a budget. As students complete each chapter, they build up a "portfolio" that demonstrates their proficiency in these areas.

Table of Contents

Preface	ix
Unit 1: Assessment, Planning, and Preparation for Organizations and Communities
Introduction	1	(1)
Assessment, Planning, and Preparation for Organizations and Communities Case Study	2	(5)
Techniques of Organizational and Community Assessment	7	(22)
Strategic Planning	29	(21)
Contingency Planning	50	(18)
Recruiting Collaborative Partners	68	(15)
Gaining Support and Minimizing Opposition	83	(17)
Developing a Public Relations Plan	100	(25)
Unit 2: Effective Communication for Agencies, Groups, and Communities
Introduction	121	(1)
Effective Communication for Agencies, Groups, and Communities Case Study	122	(3)
Effective Communication in Agencies, Groups, and Communities	125	(19)
Forming a Task Force or Committee	144	(12)
Working with a Board of Directors	156	(16)
Unit 3: Effective Recruiting and Hiring
Introduction	169	(1)
Effective Recruiting and Hiring Case Study	170	(2)
Creating Job Descriptions and Classified Ads	172	(9)
The Hiring Process	181	(15)
Conducting Interviews	196	(15)
Unit 4: Effective Financial Management and Fundraising
Introduction	207	(1)
Effective Financial Management and Fundraising Case Study	208	(3)
Basics of Financial Management	211	(13)
Writing a Government Grant Proposal	224	(18)
Writing a Foundation Inquiry Letter	242	(11)
Planning a Fundraising Event	253	(13)
Writing a Fundraising Letter	266	(11)
Index	277