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9780787965020

Made Possible By Succeeding with Sponsorship

by
  • ISBN13:

    9780787965020

  • ISBN10:

    0787965022

  • Edition: 1st
  • Format: Paperback
  • Copyright: 2003-11-12
  • Publisher: Jossey-Bass

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Supplemental Materials

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Summary

Made Possible By is a step-by-step guide to securing successful, sustainable corporate sponsorships that will provide financial stability, increased visibility, and help your nonprofit achieve its mission. Sponsorship expert Patricia Martin walks you through every phase of the process and shows how to assess what it will take to get your organization prepared for success. Made Possible By gives you the information and tools you need to Get organizational buy-in Approach potential partners Prepare a winning proposal Negotiate contracts Report results Build long-term equity Evaluate the success of the relationship

Author Biography

<B>Patricia Martin </B>is founder and president of LitLamp Communications Group, a marketing firm that counsels clients who need to forge and manage high-performance alliances including sponsorships. Martin is a popular speaker and workshop leader on topics related to sponsorship and marketing alliances.

Table of Contents

Exhibits and Worksheets ix
Preface xi
The Author xvii
PART 1 UNDERSTANDING SPONSORSHIP
Making the Transition to Sponsorship
3(11)
Preparing for Sponsorship
14(17)
Structuring Your Offer
31(20)
PART 2 ENGAGING WITH SPONSORS
Drafting the Proposal
51(12)
Gaining Access to Sponsors
63(7)
Selling, Negotiating, and Closing the Deal
70(16)
Understanding Sponsorship's Legal and Tax Concerns
86(14)
Delivering the Deal and Communicating the Results
100(15)
Glossary 115(18)
References 133(2)
Index 135

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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