Mail and Internet Surveys: The Tailored Design Method — 2007 Update with New Internet, Visual, and Mixed-Mode Guide, 2nd Edition

by Don A. Dillman (Washington State University, Pullman )

• ISBN13: 9780470038567
• ISBN10: 047003856X
• Edition: 2nd
• Format: Hardcover
• Copyright: 2006-08-01
• Publisher: Wiley

Summary

Don Dillman's Tailored Design Method has been used for years by students, professionals, and researchers in all fields to effectively plan and conduct surveys. This updated edition, which takes into account new dependence on and research concerning on-line surveys, is a crucial resource for any researcher seeking to increase response rate and obtain high-quality feedback from mail, electronic, and other surveys.

Author Biography

DON A. DILLMAN is well-known and highly regarded in the survey field. He is Regents Professor and Thomas S. Foley Distinguished Professor of Government and Public Policy, on the faculty of the Social and Economic Sciences Research Center, and in the Department of Sociology at Washington State University. He received the Roger Herriot Award for Innovation in Federal Statistics from the American Statistical Association and the Washington Statistical Society in 2000. In 2004, he received the American Association for Public Opinion Research Award for exceptionally distinguished service to the profession.

Table of Contents

Preface to the 2007 Update	ix
Preface to the Second Edition	xi
Acknowledgments	xv
PART ONE ELEMENTS OF THE TAILORED DESIGN METHOD
1 Introduction to Tailored Design	3	(29)
2 Writing Questions	32	(47)
3 Constructing the Questionnaire	79	(70)
4 Survey Implementation	149	(45)
5 Reduction of Coverage and Sampling Errors	194	(23)
PART TWO TAILORING TO THE SURVEY SITUATION
6 Mixed-Mode Surveys	217	(28)
7 Alternative Questionnaire Delivery: In Person, to Groups, and through Publications	245	(18)
8 When Timing Is Critical: Diary, Customer Satisfaction, and Election Forecast Surveys	263	(25)
9 Household and Individual Person Surveys by Government	288	(35)
10 Surveys of Businesses and Other Organizations	323	(29)
11 Internet and Interactive Voice Response Surveys	352	(61)
12 Optical Scanning and Imaging, and the Future of Self-Administered Surveys	413	(22)
References	435	(12)
2007 Appendix: Recent Developments in the Design of Web, Mail, and Mixed-Mode Surveys	447	(52)
Appendix References	499	(6)
Index	505