Major Donors: Finding Big Gifts... | Buy

Summary

Boost Your Nonprofit's Success! Written by a sterling group of experts for their nonprofit peers, Major Donors: Finding Big Gifts in Your Database and Online supplies all types of nonprofit organizations with the best strategies for navigating the ever-changing world of fundraising on the Internet. Truly international in its examples, research, advice, and knowledge, this book is rich with avenues and ideas about approaching prospective givers-and generous with cross-cultural tips about conducting cultivation and solicitation in various countries."At last, a practical book that helps us move our thinking in the critical future area of major gift fundraising. As one of the oldest techniques in the fundraiser's armory, we have sat for too long using the same frameworks and techniques; this book offers new thinking, new insights, and new approaches that will help fundraisers harness the potential of the growing band of high-net-worth individuals within their country and internationally. This book is packed with up-to-the-minute, practical information that will enhance existing major gift programs as much as it will help beginners get their head around where to start." -Tony Elischer, Managing Director, THINK Consulting Solutions"Institutional advancement is a deeply personal process that requires in-depth understanding of our supporters, to the degree to which specific aspects of our own priorities reflect our donors' personal aspirations and interests. Prospect research is indispensable to this process and to identifying possible supporters from thousands of possible donors-it would have been impossible for the University of Toronto campaign to have succeeded in the absence of our investment in prospect research." -Dr. Jon S. Dellandrea, Pro-Vice-Chancellor, Development and External Affairs, University of Oxford"Major Donors offers some of the best advice from some of the world's leading prospect researchers, and it will help you to become a much better fundraiser. It is a great resource and an important part of any fundraising library. When you follow the advice in this book, you will raise much more money." -Harvey McKinnon, President, Harvey McKinnon Associates author of Hidden Gold and How Today's Rich Give, and coauthor of the international bestseller The Power of Giving

Foreword
Introduction
Prospecting for Major Gifts
Introduction
Prospect Research: Background and Key Elements
Prospect Researchers and Fundraisers Together
Big Gifts and Major Gifts
Prospecting
Research Techniques and Information Sources
Where Do We Go from Here?
Conclusion
Knowledge Management, Data Mining, and Prospect Screening
Introduction
Definitions
Knowledge Management
Introduction to Data Mining and Prospect Screening
Tracking Prospects
Conclusion
Why Bill Gates May Not Be Your Best Prospect
Three Important Concepts: Ability, Attachment, and Affinity
How to Generate a List of High-Quality Prospects for Your Campaign
Prospect Research Policy, Privacy, and Ethics
Policy, Ethics, and Prospect Research
Ethical and Professional Practice Considerations
Data Protection Regulation: The European Approach
Notification and Registration
Conformity with Data Protection Principles
Consent
Data Protection Regulation: The North American Approach
Applying Privacy Principles to Prospect Research
The Role of Professional Associations and Intermediary Bodies
U.S. and Canadian Strategies
A Tale of Perspectives
Strategies for Research and Approach
Prospect Research Strategies
Sources
Case Study: Researching a Major Donor From Florida, From Canada
Privacy
Trends
International Strategies-Europe and Asia
Introduction
Europe
Finding European Prospects
Getting Over the Barriers
Europe: A Valued Friend
As For Asia
Getting the Basics Right
Specific Things to Know
Getting Over Barriers
Other Places to Look for Information
Conclusion
Your Web Site-What Does It Say to Major Donors?
Introduction
The Trend Continues
The Personal Approach
Needs and Concerns of Major Donors
Attracting Donors
Key Elements of Major Gift Fundraising Online
An Internet Strategy for Major Donor Fundraising
Introduction
Understanding the Fundamentals of Major Giving
Collecting Information and Learning More about Prospects
Sharing Information and Building Relationships
Conclusion
Using Gathered Information Effectively within Your Staff and Volunteer Teams
Introduction
Fundraising and Prospect Research Cycle
Personal Intelligence Gathering (PIG)
Prospect Screening and Review
The Importance of Information Relevant to Campaign Goals
Capturing Information
Other Ways to Keep Team Members Updated
Lessons Learned Using Screening Companies in the United States
Overall Pitfalls of Research
Conclusion
Moving from Prospect Identification to Making Friends for Life
Panning for Gold
Moving from Desk Research to Solicitation
Prospecting
Enlistment
Making New Friends
Cultivation
Are You Ready to Ask?
Stewardship: Turning Donors into Friends for Life
Results Analysis and Performance Measurements
Fundraising Is an
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