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9781568985480

Make It Bigger (illustrated monograph on the design process and work of Paula Scher)

by
  • ISBN13:

    9781568985480

  • ISBN10:

    1568985487

  • Format: Paperback
  • Copyright: 2005-09-08
  • Publisher: Princeton Architectural Press
  • Purchase Benefits
List Price: $45.00

Summary

An outspoken voice in the world of graphic design, Paula Scher has a worldwide reputation for her bold graphics and incisive critiques of the design profession. Here she deals honestly with the client-designer relationship and the continual power struggle that occurs."This candid, entertaining narrative offers readers an inside view of the vast corporate networks and commercial forces that stifle innovative design, and reveals the techniques Scher has used to overcome them."-Design Issues

Author Biography

Paula Scher studied at the Tyler School of Art in Philadelphia and began her graphic design career as a record cover art director at both Atlantic and CBS Records in the 1970s. Scher is now a partner at Pentagram, where she has worked since 1991.

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