Introduction | p. ix |
Make Something Happen By... Getting Obsessed About the Right Stuff | |
Throw Out the Ball | p. 3 |
Obsession Without Discipline Equals Chaos | p. 8 |
Act Where You Want to Be, Not Where You Are | p. 12 |
Focus with Specificity on Your Next Step | p. 16 |
Create a Sense of Urgency | p. 20 |
People Respond in Kind | p. 24 |
Understand That People Communicate in Stories | p. 29 |
Expect Negative Initial Responses | p. 33 |
Know Where You Add Value | p. 37 |
No Contact Base Is Big Enough | p. 40 |
Know Your Personal Commercial | p. 44 |
Lie to Your Own Brain ùSo You Can Hardwire Your Best Moves | p. 48 |
Accept That Genius Without Ego Is Impossible | p. 55 |
Become a Virtual Employee | p. 59 |
Get Redundant ù by Building Backup Plans for Contacts Who Are Depending on You | p. 63 |
Plan Your Key Questions | p. 66 |
Learn to Say "Next!" | p. 72 |
Act Confidently on Good Ideas | p. 76 |
You Win When You Lose | p. 78 |
Focus on Your Resources, Not Your Obstacles | p. 81 |
Find Your Passion | p. 85 |
Make Something Happen By... Using a Process That Gets You to the Next Step | |
Rewrite the Rules Whenever You Can | p. 93 |
Put the Times Square Principle to Work for You | p. 97 |
Make Calls for an Hour a Day | p. 100 |
Know the Buy-in Process | p. 103 |
Get It All Down in Black and White | p. 110 |
Turn Responses Around | p. 117 |
Don't Get Sidetracked ùUse the Ledge | p. 122 |
Ask Why They're Not Working with You Now | p. 127 |
Live Off Peak | p. 130 |
Solidify Your In-Person Opening | p. 133 |
Know Where You Add Value | p. 138 |
Ask About the Past, the Present, and the Future | p. 141 |
Ask "How" and "Why" Questions | p. 144 |
Spend at Least 75 Percent of Your Time Gathering Information | p. 147 |
Verify Before Recommending Anything | p. 152 |
Manage Your Opportunities Effectively | p. 158 |
Build Your Schedule Around the Board | p. 167 |
Build Your Proposal Around Core Objectives | p. 169 |
Dare to Be Wrong | p. 172 |
Say, "It Makes Sense to Me ùWhat Do You Think?" | p. 176 |
Make Something Happen By.... Toughing It Out Until You Catch a Break | |
Beat "Bad Days" to the Punch | p. 181 |
Learn to Love "No" | p. 183 |
Don't React ù Respond | p. 187 |
Be Willing to Walk Away | p. 190 |
Use Fallbacks Effectively | p. 194 |
Ride to the Rescue | p. 197 |
Break the Walls $$$$f the Aquarium | p. 199 |
Think Big Enough to Outlast "Defeat" | p. 203 |
Failure Is a State of Mind ...Success Is a State of Action | p. 206 |
Bibliography | p. 209 |
Acknowledgments | p. 211 |
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