Acknowledgments | p. vii |
Introduction: What Is Latino News? | p. 1 |
Theoretical Contexts | p. 5 |
History and Context | p. 11 |
U.S. Spanish Language Newspapers: 1848-1970 | p. 13 |
Late 19th-Century Newspapers | p. 15 |
Early 20th-Century Newspapers | p. 16 |
La Prensa of San Antonio (1913-1957) | p. 17 |
Ignacio Lopez and El Espectador (1933-1961) | p. 19 |
La Opinion | p. 21 |
History of the Hispanic Audience | p. 26 |
Early U.S. Spanish Language Radio: 1920s, 1930s, 1940s | p. 28 |
The Early Transnational Hispanic Audience | p. 31 |
Changing the Immigrant Paradigm | p. 34 |
Early U.S. Spanish Language Television | p. 35 |
From Regional to National: Hispanic Marketing | p. 38 |
The "Discovery" of the Hispanic Market (Again) | p. 41 |
Commercial Ethnicity: The Production and Marketing of the Hispanic Audience | p. 46 |
Marketing and Ethnicity | p. 48 |
U.S. Hispanic Panethnicity and Racial Formation | p. 49 |
Quantifying Ethnicity: The Contemporary Hispanic Audience | p. 50 |
The Nielsen Ratings and Hispanic Audience Production | p. 51 |
National Hispanic Television Index | p. 55 |
Other Spanish Language Media | p. 58 |
Univision and Telemundo: The Hispanic Market Institutionalized | p. 61 |
Just Another Audience: "Born-Again Hispanic" Programming | p. 66 |
The Production of Contemporary Latino News | p. 73 |
Nationhood, Nationalism, and Ethnicity in the Making of U.S. Latino News | p. 75 |
Latino Journalistic Panethnicity | p. 77 |
Latino Objectivity | p. 84 |
Latino News | p. 95 |
Latin America News | p. 99 |
Local Latino News: Los Angeles and Miami | p. 107 |
Los Angeles | p. 109 |
Miami | p. 119 |
Bilingual and English Language Media | p. 131 |
Bilingual Hispanic Media | p. 134 |
Bilingual Latino Journalism | p. 135 |
English Language Latino Journalism | p. 139 |
The Future of Latino Media: Suggestions for Further Research | p. 145 |
References | p. 147 |
Index | p. 159 |
About the Author | p. 168 |
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