Making it Personal : How to Profit from Personalization Without Invading Privacy

by Kasanoff, Bruce; Peppers, Don; Rogers, Martha

• ISBN13: 9780738205366
• ISBN10: 0738205362
• Format: Hardcover
• Copyright: 2001-11-01
• Publisher: Perseus Books Group

Summary

As technology has come to permeate every aspect of organizational life today, our ability to gain access to data in real time has grown exponentially, as have our abilities to share information, knowledge, and expertise across the enterprise; to communicate with customers, suppliers, and other stakeholders; and to customize working tools. But this freedom does not come without some profound consequences. At what point do personalization and privacy clash? Are there limits to how personal a company can get? Who owns personal information? In Making It Personal, business technology and strategy expert Bruce Kasanoff offers a mission-critical briefing for anyone who wants to know how to profit from personalization without crossing over into the unethical. Drawing from a wide array of primary sources, Kasanoff explores the cultural, political, legal, and technological dimensions of personalization and how they play out in the corporate environment. Making It Personal offers a unique perspective on a phenomenon that is revolutionizing business and will play out in dramatic fashion in the years to come.

Table of Contents

Foreword	ix
Acknowledgments	xv
Introduction	1	(8)
Why Make Business Personal?	9	(28)
Understand the Fears	37	(28)
Anticipate New Laws	65	(24)
Whose Agenda?	89	(22)
Personalize What?	111	(26)
Unintended Consequences	137	(26)
Setting Boundaries	163	(18)
Larger Possibilities	181	(18)
Notes	199	(6)
Index	205