Management Communication A Guide

by Andrews, Deborah C.; Andrews, William D.

• ISBN13: 9780618214150
• ISBN10: 0618214151
• Edition: 1st
• Format: Paperback
• Copyright: 2003-03-14
• Publisher: South-Western College Pub

Summary

Based on the assumption that management occurs through communication, this text offers a balanced presentation of theory and practice by providing numerous, detailed examples of complex business communication situations. In addition, Management Communication covers strategic approaches to both written and oral communication, multicultural and ethical issues, workplace diversity, globalization, group dynamics, and interpersonal communication. The text's flexible handbook format reflects how advanced and graduate/MBA students actually use textbooks--they can either read chapters in sequence or access specific sections to research particular issues and concepts.

Table of Contents

Managing by Communicating You Manage by Communicating Communicating Is the Purposeful Exchange of Messages

The Management Communication Process

Overview of the Management Communication Process

Process and Product Analyze

Design Create Verify

Analyzing Outcomes and Audiences Goals, Outcomes, and Audiences

Single and Multiple Goals

Understanding Goals as Outcomes

Audiences Single and Multiple Audiences

Types of Audiences

Audience Needs--and Yours

Analyzing Media and Timing Media for Communicating

Matching Media Timing

Designing the Communication Product

Writing in Traffic Getting Attention

Developing Buy-In Brainstorming

Using the Appropriate Genre

Developing Modules

Designing for Access Outlining

Creating the Communication Product: Visuals and Text

Choosing Between Visuals and Text

Creating Visuals

Creating Text

Designing the Screen or Page Branding

Creating the Communication Product: Emphasis on Speaking Interpersonal Communication

Meetings Presentations

Creating the Communication Product: Emphasis on Writing Memos

Letters E-Mail Proposal Final Reports

Verifying the Communication Product

Take an External Perspective

Verify While and After You Write

Verify Against Your Standards

Verify the Information

Verify the Expression

Getting and Giving Help in Verifying

Communicating in Groups

Managing Group Communication

Understanding Group

Dynamics and Team Process

Using the 4-S Model to Create a Team Product

Managing Team Writing Projects

Managing Team Speaking Projects

Collaborating with Technology

Developing the Virtual Team

Conducting Virtual Meetings

Staying in Touch via E-Mail

Annotating Drafts

Capturing the Team's Knowledge

Appendixes

Conventions of Language and Usage Inclusive Language Conventions of Sentence Structure Conventions of Punctuation

Conventions of Format Memo Letter Report

Dealing with the Public and Crisis Communication The Manager's Expanded Role in Corporate Communication Dealing with the Public Dealing with a Crisis

Table of Contents provided by Publisher. All Rights Reserved.