Management in English Language Teaching

by Ron White , Mervyn Martin , Mike Stimson , Robert Hodge

• ISBN13: 9780521377638
• ISBN10: 0521377633
• Format: Paperback
• Copyright: 1991-09-27
• Publisher: Cambridge University Press

Summary

Teachers who are making the transition into management need to gain expertise in specialist areas such as personnel, marketing and finance. This book provides an introduction to these three areas, a section being devoted to each. 'People and organisations' covers staff selection and development, managing curriculum development and innovation, and organising resources and information. It emphasises the importance of communication. 'Marketing' begins by defining marketing and describing 'the marketing mix'. It goes on to offer detailed guidance for developing and implementing a marketing plan. 'Finance' deals with financial records and statements, cashflow management, management accounting and using financial information, all in terms which are accessible to non-specialists. There are clear explanations in each area supported by examples and case studies drawn from the author's own extensive experience. Each chapter contains a set of follow-up activities which reinforce and develop the content of the chapter by relating it to practical issues.

Table of Contents

Thanks, Acknowledgements

Introduction

Part I. People and Organizations: 1. Organizations

2. Staff selection

3. Staff development

4. Communication in schools

5. Organizing resources and information

6. Managing curriculum development and innovation

Part II. Marketing: 7. What is marketing?

8. The marketing mix

9. Developing and implementing the marketing plan

Part III. Finance: 10. Financial records and statements

11. Cash flow management and management accounting

12. Using financial information and budgets

Bibliography

Index.