Management Mistakes and Successes

by Hartley, Robert F.

• ISBN13: 9780471333111
• ISBN10: 0471333115
• Edition: 6th
• Format: Paperback
• Copyright: 1999-07-01
• Publisher: John Wiley & Sons Inc

Summary

This is a successful casebook that presents contrasting cases of management mistakes and successes, providing insights into the art of managerial decision-making. It covers the importance of public image, the need for focused growth, the power of judicious imitation, and prudent crisis management. This updated edition features new and current cases which have been added on such companies as Continental Air, Harley Davidson, IBM, Sunbeam, Planet Hollywood, and Toys "R" Us. Contains an all new section on "Entrepreneurial Adventures."

Table of Contents

Chapter 1 Introduction	1	(8)
PART I GREAT COMEBACKS	9	(48)
Chapter 2 Continental Airlines: From the Ashes	11	(13)
Chapter 3 Harley Davidson At Last	24	(14)
Chapter 4 IBM: A Recovered Giant	38	(19)
PART II PLANNING BLUNDERS AND SUCCESSES	57	(64)
Chapter 5 Coca-Cola's Classic Planning Miscalculation	59	(16)
Chapter 6 Euro Disney: Bungling a Successful Format	75	(16)
Chapter 7 Scott Paper, Sunbeam, and Al Dunlap	91	(14)
Chapter 8 Contrast--Southwest Airlines: Finding a Strategic Window of Opportunity	105	(16)
PART III EXECUTION FLAWS AND ACCOMPLISHMENTS	121	(72)
Chapter 9 The Travails of Nike	123	(16)
Chapter 10 Boeing Can't Handle Success	139	(12)
Chapter 11 Toys (XXX) Us: A Category Killer Loses Its Punch	151	(12)
Chapter 12 Saturn's Problems in Japan	163	(15)
Chapter 13 Contrast--the Unstoppable Wal-Mart	178	(15)
PART IV CONTROL WEAKNESSES AND STRENGTHS	193	(54)
Chapter 14 United Way: Where Were the Controls?	195	(13)
Chapter 15 Met Life: Deceptive Sales Tactics--Condoned or Ill-Controlled?	208	(12)
Chapter 16 Maytag: Leaving a Foreign Subsidiary Free as a Bird	220	(13)
Chapter 17 McDonald's: The Paragon of Controls, But Is This Eroding?	233	(14)
PART V ENTREPRENEURIAL ADVENTURES	247	(36)
Chapter 18 Boston Beer: Leading the Microbrewers	249	(10)
Chapter 19 Boston Chicken and Planet Hollywood: The Masters of Hype Falter	259	(11)
Chapter 20 OfficeMax: Grasping the Ring	270	(13)
PART VI ETHICAL CONTROVERSIES AND CHALLENGES	283
Chapter 21 ADM: Price Fixing, Political Cronyism, and a Whistleblower	285	(13)
Chapter 22 Tobacco: A Beleaguered but Defiant Industry	298	(14)
Chapter 23 The Classic Contrast--Johnson & Johnson's Magnificent Crisis Management with Tylenol, but Then...	312	(15)
Chapter 24 Conclusions: What Can Be Learned?	327