The Manager in the International Economy

by Vernon, Raymond; Wells, Louis T.; Rangan, Subramanian

• ISBN13: 9780132325394
• ISBN10: 013232539X
• Edition: 7th
• Format: Hardcover
• Copyright: 1996-01-01
• Publisher: Prentice Hall

Summary

The authors bridge the gap between strategies of businesses and the actions of governments in international environments. They use economic concepts to help explain the international environment to students and executives.Presents a coherent view of the history and evolution of international business; discusses the economic ideas that managers commonly encounter in interactions with governments and institutions; enhances the manager's understanding of the motives behind government interventions and the implications of intervention; provides an analysis of international agreements that affect multinational business, including GATT, the European Union, and NAFTA.

Table of Contents

The Firm From Within

Strategies of the Firm in International Business

Structures of the Firm in International Business

Multinational Enterprise as a System of National Units

International Money Markets

The Firm And The Nation

Moving Goods and Services Across National Borders

Multinational Enterprises and Host Governments

Multinational Enterprises and Home Governments

The International Environment

The National Economy in an International Setting

Foreign-Exchange Problems and Policies

Intergovernmental Agreements of Trade, Credit, and Investment

Restraints on International Competition

Cases

Balance-of-Payments Exercises

Biral International

Bougainville Copper Ltd

Dow Indonesia

EDI

Firestone, Inc

The Foreign Exchange Market: Problem Set

International Relations at Xerox

Lotus Development Corporation: Entering New Markets

Shell Brasil S.A.: Performance Evaluation in the Oil Products Division

State Timber Corp. of Sri Lanka

Trade in Services and American Express

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