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Managerial Economics

by Thomas, Christopher; Maurice, S. Charles

ISBN13: 9780078021909
ISBN10: 0078021901
Additional ISBN(s): 9780078021718, 9781260506334
Edition: 12th
Format: Hardcover
Copyright: 2015-09-22
Publisher: McGraw-Hill Education
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Part I: Some Preliminaries

CHAPTER 1: Managers, Profits, and Markets

CHAPTER 2: Demand, Supply, and Market Equilibrium

CHAPTER 3: Marginal Analysis for Optimal Decisions

CHAPTER 4: Basic Estimation Techniques

Part II: Demand Analysis

CHAPTER 5: Theory of Consumer Behavior

Online Appendix 1: Substitution and Income Effects of a Price Change

CHAPTER 6: Elasticity and Demand

CHAPTER 7: Demand Estimation and Forecasting

Online Appendix 2: Estimating and Forecasting Industry Demand for Price-Taking Firms

Part III: Production and Cost Analysis

CHAPTER 8: Production and Cost in the Short Run

CHAPTER 9: Production and Cost in the Long Run

CHAPTER 10: Production and Cost Estimation

Online Appendix 3: Linear Programming

Part IV: Profit-Maximization in Various Market Structures

CHAPTER 11: Managerial Decisions in Competitive Markets

CHAPTER 12: Managerial Decisions for Firms with Market Power

CHAPTER 13: Strategic Decision Making in Oligopoly Markets

Part V: Advanced Topics in Managerial Economics

CHAPTER 14: Advanced Pricing Techniques

Online Appendix 4: Pricing Multiple Products Related in Production

CHAPTER 15: Decisions under Risk and Uncertainty

CHAPTER 16: Government Regulation of Business

Web Chapter 1: The Investment Decision

APPENDIX: STATISTICAL TABLES

ANSWERS TO TECHNICAL PROBLEMS

INDEX

Supplemental Materials

What is included with this book?

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Rent More, Save More! Use code: ECRENTAL

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Managerial Economics

Table of Contents

Part I: Some Preliminaries

CHAPTER 1: Managers, Profits, and Markets

CHAPTER 2: Demand, Supply, and Market Equilibrium

CHAPTER 3: Marginal Analysis for Optimal Decisions

CHAPTER 4: Basic Estimation Techniques

Part II: Demand Analysis

CHAPTER 5: Theory of Consumer Behavior

Online Appendix 1: Substitution and Income Effects of a Price Change

CHAPTER 6: Elasticity and Demand

CHAPTER 7: Demand Estimation and Forecasting

Online Appendix 2: Estimating and Forecasting Industry Demand for Price-Taking Firms

Part III: Production and Cost Analysis

CHAPTER 8: Production and Cost in the Short Run

CHAPTER 9: Production and Cost in the Long Run

CHAPTER 10: Production and Cost Estimation

Online Appendix 3: Linear Programming

Part IV: Profit-Maximization in Various Market Structures

CHAPTER 11: Managerial Decisions in Competitive Markets

CHAPTER 12: Managerial Decisions for Firms with Market Power

CHAPTER 13: Strategic Decision Making in Oligopoly Markets

Part V: Advanced Topics in Managerial Economics

CHAPTER 14: Advanced Pricing Techniques

Online Appendix 4: Pricing Multiple Products Related in Production

CHAPTER 15: Decisions under Risk and Uncertainty

CHAPTER 16: Government Regulation of Business

Web Chapter 1: The Investment Decision

APPENDIX: STATISTICAL TABLES

ANSWERS TO TECHNICAL PROBLEMS

INDEX

Supplemental Materials

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