Managerial Economics

by Samuelson, William F.; Marks, Stephen G.

• ISBN13: 9780470003459
• ISBN10: 0470003456
• Edition: 3rd
• Format: Hardcover
• Copyright: 1998-11-01
• Publisher: John Wiley & Sons Inc

Summary

* Updated applications and revised end-of-chapter problems.

Author Biography

William F. Samuelson is professor of economics and finance at Boston University School of Management. He received his B.A. and Ph.D. from Harvard University. His research interests include game theory, decision theory, bidding, bargaining, and experimental economics. He has published a variety of articles in leading economics and management science journals including The American Economic Review, The Quarterly Journal of Economics, Econometrica, The Journal of Finance, Management Service, and Operations Research. His teaching and research have been sponsored by the National Science Foundation and National Institute for Dispute Resolution, among others. He is currently on the editorial boards fo the Journal of Economic Behavior and Organization and Group Decision and Negotiation. Stephen G. Marks is professor and associate dean of academic affairs at Boston University School of Law. He received his J.D., M.A., and Ph.D. from the University of California-Berkeley. He has taught in the areas of managerial economics, finance, corporate law, and securities regulation. His research interests include corporate governance, law and economics, finance, and information theory. He has published his research in various law reviews and in such journals as The American Economic Review, The Journal of Legal Studies, and The Journal of Financial and Quantitative Analysis.

Table of Contents

I. Introduction to Economics Decision Making.

1. Decisions Within Firms.

2. Optimal Decisions Using Marginal Analysis.

3. Demand Analysis and Optimal Pricing.

4. Estimating Demand.

5. Forecasting.

6. Production.

7. Cost Analysis.

II. Competing Within Markets.

8. Perfect Competition.

9. Monopoly.

10. Oligopoly.

11. Game Theory and Competitive Strategy.

12. Regulation, Public Goods, and Benefit-Cost Analysis.

III. Decision-Making Applications.

13. Decision Making Under Uncertainty.

14. The Value of Information.

15. Assymmetric Information.

16. Bargaining and Negotiation.

17. Competitive Bidding.

18. Linear Programming.

19. Capital Budgeting