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9780073375960

Managerial Economics & Business Strategy

by Baye, Michael
  • ISBN13:

    9780073375960

  • ISBN10:

    0073375969

  • Edition: 7th
  • Format: Hardcover
  • Copyright: 2009-10-01
  • Publisher: McGraw-Hill/Irwin
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Summary

Baye's Managerial Economics and Business Strategy remains the best-selling managerial economics textbook in which it continues to provide students with the tools from intermediate microeconomics, game theory, and industrial organization to make sound managerial decisions. Baye is known for its real-world examples, frontier research, inclusion of modern topics not found in other managerial books, as well as balanced coverage of traditional and modern microeconomic tools. The Seventh Edition retains all of the key signature features of previous editions and incorporates new features to enhance students' learning experiences and make it easier to teach from the book. These include updated headlines, new and updated inside business applications, and new end-of-chapter material.

Table of Contents

The Fundamentals of Managerial Economics
Market Forces: Demand and Supply
Quantitative Demand Analysis
The Theory of Individual Behavior
The Production Process and Costs
The Organization of the Firm
The Nature of Industry
Managing in Competitive, Monopolistic, and Monopolistically Competitive Markets
Basic Oligopoly Models
Game Theory: Inside Oligopoly
Pricing Strategies for Firms with Market Power
The Economics of Information
Advanced Topics in Business Strategy
A Manager’s Guide to Government in the Marketplace
Case Study: Challenges at Time Warner:
Answers to Selected End-of-Chapter Problems
Additional Readings and References
Table of Contents provided by Publisher. All Rights Reserved.

Supplemental Materials

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