Managerial Economics: Analysis, Problems, Cases, 8th Edition

by Truett, Lila J.; Truett, Dale B.

• ISBN13: 9780470009932
• ISBN10: 0470009934
• Edition: 8th
• Format: Paperback
• Copyright: 2006-01-23
• Publisher: WILEY

Summary

Truett and Truett's Eighth Edition shows how to use economic analysis to solve problems and make effective decisions in the complex world of business. The highly successful problem-solving approach, clear and accurate presentation of economic theory, and outstanding cases combine to make the best presentation of managerial economics yet. * Walks readers step by step through specific types of problems, including elasticity calculations, cost minimization, and profit maximization. * Shows how real-world firms have addressed issues discussed in the book. * Emphasizes the global aspects of managerial economics and its application in the international marketplace.

Author Biography

Lila J. Truett is the author of Managerial Economics: Analysis, Problems, Cases, 8th Edition, published by Wiley. Dale B. Truett is the author of Managerial Economics: Analysis, Problems, Cases, 8th Edition, published by Wiley.

Table of Contents

PART 1: THE FIRM AND ITS ENVIRONMENT.

1. Introduction, Basic Principles, and Methodology.

2. Revenue of the Firm.

3. Demand Analysis and Estimation.

4. Economic Forecasting.

PART 2: PRODUCTION, COST, AND PROFIT MAXIMIZATION.

5. Production Analysis.

6. Cost of Production.

7. Profit Analysis of the Firm.

PART 3: MARKETS AND THE BEHAVIOR OF THE FIRM.

8. Perfect Competition and Monopoly: the Limiting Cases.

9. Monopolistic Competition and Oligopoly.

10. Games, Information, and Strategy.

11. Topics in Pricing and Profit Analysis.

12. Factor Markets and Profit-Maximizing Employment of Variable Inputs.

PART 4: ANALYSIS OF PROJECT DECISIONS.

13. Fundamentals of Project Evaluation.

14. Risk in Project Analysis.

PART 5: THE FIRM AND THE PUBLIC SECTOR.

15. Economics of Public Sector Decisions.

16. Legal and Regulatory Environment of the Firm.

Index.