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9780324288933

Managerial Economics (with Economic Applications Printed Access Card)

by
  • ISBN13:

    9780324288933

  • ISBN10:

    032428893X

  • Edition: 11th
  • Format: Hardcover
  • Copyright: 2005-05-16
  • Publisher: South-Western College Pub
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Summary

The Eleventh Edition of this market-leading text continues its tradition of providing a solid foundation of economic understanding for use in managerial decision making. It offers a practical treatment of economic theory and analysis in an intuitive, calculus-based format. Its focus is on presenting those aspects of economic theory and analysis that are most relevant to students of business administration, and a wide variety of examples and simple numerical problems are used to illustrate the application of managerial economics to a vast assortment of practical situations. The nature of the decision process and the role that economic analysis plays in that process are emphasized throughout. This major revision is designed to maximize accessibility for a student audience with little or no background in economics, and no previous training in calculus.

Table of Contents

Overview of Managerial Economics
Nature and Scope of Managerial Economics
Economic Optimization
Demand and Supply
Demand Analysis
Consumer Demand
Demand Analysis
Demand Estimation
Forecasting
Production and Competitive Markets
Production Analysis and Compensation Policy
Cost Analysis and Estimation
Competitive Markets
Performance and Strategy in Competitive Markets
Imperfect Competition
Monopoly and Monopsony
Monopolistic Competition and Oligopoly
Game Theory and Competitive Strategy
Pricing Practices
Markets for Labor and Other Inputs
Long-Term Investment Decisions
Risk Analysis
Capital Budgeting
Organization Structure and Corporate Governance
Government in the Market Economy
Table of Contents provided by Publisher. All Rights Reserved.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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