Managerial Economics, Revised Edition

by Hirschey, Mark

• ISBN13: 9780030256493
• ISBN10: 0030256496
• Edition: 9th
• Format: Hardcover
• Copyright: 1999-07-27
• Publisher: South-Western College Pub

Summary

Managerial Economics provides a solid foundation of economic understanding for use in managerial decision making. One key feature of this market-leading text is its attempt to depict the firm as a cohesive, unified organization. A basic valuation model is constructed and used as the underlying economic model of the firm. Each topic in the text is then related to an element of the value maximization model. In this process, management is seen to involve an integration of all business functions. Managerial Economics is designed to present those aspects of economic theory and analysis that are most relevant to students of business administration in an intuitive calculus-based or non-calculus-based format, depending upon the preferences of the instructor. It has been used successfully in both undergraduate and graduate courses.

Table of Contents

Preface	vii
Part I Overview of Managerial Economics	1	(110)
Chapter 1 The Nature and Scope of Managerial Economics	2	(20)
Chapter 2 Economic Optimization	22	(56)
Chapter 3 Demand and Supply	78	(33)
Part II Demand Analysis	111	(138)
Chapter 4 Demand Analysis	112	(48)
Chapter 5 Demand Estimation	160	(42)
Chapter 6 Forecasting	202	(47)
Part III Production and Cost Analysis	249	(148)
Chapter 7 Production Analysis and Estimation	250	(50)
Chapter 8 Cost Analysis and Estimation	300	(46)
Chapter 9 Linear Programming	346	(51)
Part IV Market Structure Analysis and Estimation	397	(148)
Chapter 10 Perfect Competition and Monopoly	398	(43)
Chapter 11 Monopolistic Competition and Oligopoly	441	(56)
Chapter 12 Pricing Practices	497	(48)
Part V Long-Term Investment Decisions	545	(134)
Chapter 13 Government Regulation of the Market Economy	546	(48)
Chapter 14 Risk Analysis	594	(42)
Chapter 15 Capital Budgeting	636	(43)
Part VI Summary	679	(76)
Chapter 16 Organization Structure and Corporation Governance	680	(35)
Chapter 17 Public Management	715	(40)
Appendix A Compounding and the Time Value of Money	755	(15)
Appendix B Interest Factor Tables	770	(8)
Appendix C Statistical Tables	778	(5)
Problems Selected Check-Figures for End-of-Chapter Problems	783	(6)
Index	789