Managerial Economics and Strategy Plus MyLab Economics with Pearson eText -- Access Card Package

by Perloff, Jeffrey M.; Brander, James A.

• ISBN13: 9780134472553
• ISBN10: 0134472551
• Edition: 2nd
• Format: Package
• Copyright: 2016-01-06
• Publisher: Pearson

Summary

NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, and registrations are not transferable. To register for and use Pearson's MyLab & Mastering products, you may also need a Course ID, which your instructor will provide.

 

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For courses in Managerial Economics.

This package includes MyEconLab ^®

 

A Problem-based Approach that Uses Modern Theories and Real-world Examples

Managerial Economics and Strategy uses real-­world issues and examples to illustrate how economic principles impact business decisions. Emphases on agency and contract theory, managerial behavioral economics, game theory, and pricing are especially valuable to future managers. In-text examples and boxed mini­-cases use actual data to illustrate the use of basic economic models, while Q&As pose important managerial or economic problems and demonstrate a step-by-step approach to solving them.

 

The Second Edition has been fully revised and updated to reflect new supply-and-demand curves and include discussions of corporate social responsibility, opportunistic behavior, and innovation. It also features new learning objectives, examples, end-of-chapter questions, and spreadsheet exercises.

 

Personalize Learning with MyEconLab

MyEconLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.

 

0134472551 / 9780134472553 Managerial Economics and Strategy Plus MyEconLab with Pearson eText -- Access Card Package

 

Package consists of:

• 0134167872 / 9780134167879 Managerial Economics and Strategy
• 013416976X / 9780134169767 MyEconLab with Pearson eText -- Access Card -- for Managerial Economics and Strategy

Table of Contents

1. Introduction

2. Supply and Demand

3. Empirical Methods for Demand Analysis

4. Consumer Choice

5. Production

6. Costs

7. Firm Organization and Market Structure

8. Competitive Firms and Markets

9. Monopoly

10. Pricing with Market Power

11. Oligopoly and Monopolistic Competition

12. Game Theory and Business Strategy

13. Strategies over Time

14. Managerial Decision Making Under Uncertainty

15. Asymmetric Information

16. Government and Business

17. Global Business

 

Answers to Selected Questions

Definitions

References

Sources for Managerial Problems, Mini-Cases, and Managerial Implications

Index

Credits