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9780805818093

Manager's Guide to Excellence in Public Relations and Communication Management

by ;
  • ISBN13:

    9780805818093

  • ISBN10:

    080581809X

  • Edition: 1st
  • Format: Hardcover
  • Copyright: 1995-07-01
  • Publisher: Routledge

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Summary

This book reports the findings of a $400,000, three-nation study of public relations and communication management sponsored by the International Association of Business Communicators (IABC) Research Foundation. As you will learn, the Excellence Study provides communication managers and public relations practitioners with information critical to their own professional growth.

Table of Contents

Preface vii
Acknowledgments xi
What is Communication Excellence?
1(22)
PART I: COMMUNICATOR KNOWLEDGE BASE
Knowing How to Manage Strategically
23(16)
Knowing Two-Way Communication Practices
39(14)
Knowing Traditional Communicator Skills
53(10)
Build Your Knowledge Base
63(12)
PART II: SHARED EXPECTATIONS ABOUT COMMUNICATION
The Power of the Communication Department
75(14)
Shared Expectations of Communication
89(18)
Building Linkages to the Dominant Coalition
107(14)
What CEOs Should Do About Excellence
121(14)
PART III: THE CHARACTER OF ORGANIZATIONS
Participation and Authority in the Culture of Organizations
135(14)
Empowering Women and Culturally Diverse Employees
149(14)
The Global Qualities of Excellence
163(20)
Changing the Character of Organizations
183(12)
PART IV: PUTTING EXCELLENCE TO WORK
Origins of Communication Programs
195(12)
Using Traditional and Advanced Practices
207(10)
Communication Excellence Makes a Difference
217(20)
Appendix: How the Excellence Study Was Conducted 237(14)
Author Index 251(2)
Subject Index 253

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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