Managing Business Interfaces

by Chakravarty, Amiya K.; Eliashberg, Jehoshua

• ISBN13: 9780387243788
• ISBN10: 038724378X
• Format: Paperback
• Copyright: 2005-03-31
• Publisher: Springer Nature

Summary

Integration is an important and practical matter in today's globalized commerce. This has led companies and organizations to place increasing emphasis on creating a seamless workflow environment from one business function to another. The academic research community recognizes the importance of providing problem-solving direction to the different, and sometimes conflicting, functional perspectives of marketing, engineering, logistics, and manufacturing. The research streams that characterize these issues are in the domain of business interfaces. These include the benefits of coordination, new product development, product portfolio management, supply chain coordination, and partnerships and collaboration in the internet space.Managing Business Interfaces: Marketing, Engineering, and Manufacturing Perspectives provides state-of-the-art summary as well as new thoughts in managing business interfaces. Through eleven invited chapters, it brings together the latest developments in leading edge research related to new product development, supply chain management, e-business operations, and field studies.

Table of Contents

PART I. NEW PRODUCTS AND EXISTING PRODUCT PORTFOLIO MANAGEMENT
Investment in Facility Flexibility for Early Market Entry under Competitive Uncertainty	3	(36)
Richard M. Franza
Cheryl Gaimon
Demand Modeling in Product Line Trimming: Substitutability and Variability	39	(26)
Juin-Kuan Chong
Teck-Hua Ho
Christopher S. Tang
PART II. SUPPLY CHAIN COORDINATION
Coordinated Pricing and Production / Procurement Decision: A Review	65	(40)
Candace A. Yano
Stephen M. Gilbert
Contractual Relationships and Coordination in Distribution Channels	105	(28)
Ganesh Iyer
V. Padmanabhan
Quantity Discounts for Supply Chain Coordination	133	(42)
S. Chan Choi
Lei Lei
Qiang Wang
PART III. INTERFACES IN THE INTERNET SPACE
Pricing Internet Service	175	(28)
Richard Steinberg
Usage Volume and Value Segmentation in Business Information Services	203	(24)
T.C.A. Bashyam
Uday S. Karmarkar
Collaboration in E-Business: Technology and Strategy	227	(32)
Amiya K. Chakravarty
PART IV. FIELD STUDIES AND REAL-WORLD EVIDENCE
Levers for Improving the NPD Time and Financial Performance	259	(18)
Akhilesh Bajaj
Sunder Kekre
Kannan Srinivasan
Platform Products: Theory and Evidence from International Practice Linking Manufacturing, Marketing, and Product Design	277	(34)
K. Ravi Kumar
George C. Hadjinicola
The Marketing-Manufacturing Interface: Strategic Issues	311	(18)
Uday S. Karmarkar
Milind M. Lele
Index	329