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9781586850777

Managing with Carrots : Using Recognition to Attract and Retain the Best People

by
  • ISBN13:

    9781586850777

  • ISBN10:

    1586850776

  • Format: Hardcover
  • Copyright: 2001-03-01
  • Publisher: Gibbs Smith
  • Purchase Benefits
List Price: $18.99

Summary

There's a crisis in business today," say corporate recognition consultants Gostick and Elton. "The rhetoric we've been using for years-about people being 'our most valuable asset'-has actually come true. Without much warning, we woke up one day and realized that having the right talent in this competitive marketplace is the key to success . . . Go figure."But there is a way to retain your best employees and win their loyalty and commitment: It's called Employee Recognition. Managing with Carrots illustrates how to implement a strategic employee recognition program and presents case studies of how North America's finest companies create powerful recognition experiences.

Table of Contents

Acknowledgments ix
Introduction 11(4)
PART ONE
Carrot Seeds
15(14)
PART TWO
Carrot Planting, Carrot Cultivation
29(7)
Presenting Carrots
36(10)
Symbolic Carrots
46(6)
Communicating About Carrots
52(12)
Creating A Carrot Culture
64(11)
PART THREE
Carrot Harvest
75(22)
PART FOUR
Starting Your Own Carrot Crop
97(12)
Endnotes 109

Supplemental Materials

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Excerpts

"There's a crisis in business today," say corporate recognition consultants Gostick and Elton. "The rhetoric we've been using for years--about people being 'our most valuable asset'--has actually come true. Without much warning, we woke up one day and realized that having the right talent in this competitive marketplace is the key to success. Go figure."

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