Managing Corporate Social Responsibility in Action: Talking, Doing and Measuring

by Hond,Frank den

• ISBN13: 9780754647218
• ISBN10: 0754647218
• Edition: 1st
• Format: Hardcover
• Copyright: 2007-05-28
• Publisher: Routledge

Summary

Since the mid 1990s political and public debates about the social responsibilities of firms have gained renewed force. Although CSR seems to be a well defined concept in management literature, in its diverse applications the CSR concept loses much of its pertinence. The authors focus on different aspects of managing CSR in action to capture differences between discourse and practice. By examining the question from three angles - talking about CSR, doing CSR and measuring CSR - they attempt to make sense of the difference between practice and reality. They conclude by suggesting ways to overcome the difficulties that arise around CSR in action.

Table of Contents

Foreword

Introduction to managing corporate social responsibility in action: doing and measuring

Talking

CSR in Discourse

The making of meaning in the media: the case of corporate social responsibility in the Financial Times

The commercialization of CSR: consultants selling responsibility

Tracing the evolution of corporate discourse on corporate social responsibility

Doing

CSR in Praxis

The bottom line of CSR: a different view

Lost in translation: the case of Skandia's 'ideas for life'

'What about me?' The importance of understanding the perspective of non-managerial employees in research on corporate citizenship

Exporting knowledge and values: a discussion of managerial challenges when attempting to diffuse CSR across company and national borders

Measuring

CSR in Scales

The development of a CSR industry: legitimacy and feasibility as the 2 pillars of the institutionalization process

Corporate social responsibility and the emergence of social rating agencies in France

Superimposition or continuity? Corporate social responsibility in non-profit organizations

Conclusion: Managing corporate social responsibility in action: reconciling rhetorical harmony and practical dissonance

Bibliography

Index

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