Managing Creative People Lessons in Leadership for the Ideas Economy

by Torr, Gordon

• ISBN13: 9780470726457
• ISBN10: 0470726458
• Edition: 1st
• Format: Hardcover
• Copyright: 2008-05-05
• Publisher: Wiley

Summary

The extraordinary growth of creative businesses, such as film, video games, music, broadcasting, publishing and advertising, has shifted the traditional focus of management from the organization of skills and resources to the mysterious art of mining the imagination. Now the glacial predictability of corporate process has come up against the notorious unpredictability of the creative temperament, and business leaders are confronted with the challenging paradox of managing the unmanageable.

Author Biography

Artist, journalist and musician, Gordon Torr has lived and worked in South Africa, Mexico and the UK. He was Creative Director of one of the world’s biggest advertising agencies before launching his consultancy, The Unfactory, which specialises in the organization and management of creative sector companies.

www.gordontorr.com

Cover design by Dennis Field

Table of Contents

Preface	p. ix
Acknowledgements	p. xiii
The Creative Individual	p. 1
The Day the World Ran out of Ideas	p. 3
The Problem with Creative People	p. 11
Two Guys in a Garage	p. 23
21st Century Snake-Oil	p. 35
The Biology of Inspiration	p. 53
The Creative Personality	p. 67
The Survival of the Weirdest	p. 77
Towards a Formula for Genius	p. 95
The Barbel and the Breadboard	p. 103
The Creative Organization	p. 117
Introduction to Part II	p. 119
The Muse's Ransom	p. 131
Poison in the Water-Cooler	p. 151
Podsnaps and Ponytails	p. 167
Structures and Strictures	p. 181
Place Matters	p. 197
The Road to Exit Five	p. 215
The Maze	p. 241
The Guardians of the Maze	p. 273
The New Patronage	p. 283
Bibliography	p. 289
Further Reading List	p. 295
Index	p. 297
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