Managing Creativity: Exploring the Paradox

by Edited by Barbara Townley , Nic Beech

• ISBN13: 9780521518536
• ISBN10: 0521518539
• Edition: 1st
• Format: Hardcover
• Copyright: 2009-12-24
• Publisher: Cambridge University Press

Summary

What are the challenges and opportunities of managing people in creative industries? How are the tensions between creative and commercial pressures mediated? The creative industries are an area of increasing economic importance. Yet creative industries and creative-based organizations are rife with problems such as whether and how control of the creative process should be exercised; the extent to which knowledge of creative production may be made explicit; and how the 'connection' between producer and consumer should be mediated. In Managing Creativity, a team of experts from a diverse range of fields - including management, fine art, music, the internet, design, theatre and publishing - discuss these and other problems concerning the relationship between management and creativity. Developing an appreciation of these problems is theoretically productive, not only because it throws new light onto our understanding of creative-based organizations, but also because it can be revelatory about organizations more generally.

Table of Contents

List of illustrations	p. ix
Notes on contributors	p. x
Acknowledgements	p. xiii
Introduction	p. 1
The discipline of creativity	p. 3
Inherent unknowability	p. 23
To draw thought - how can this be done differently?	p. 31
Labour, work and action in the creative process	p. 47
Popular culture as carnaval: The Clash, play and transgression in the aesthetic economy	p. 60
Art for art's sake	p. 81
Art for art's sake: was it ever thus? A historical perspective	p. 87
The logics of art: analysing theatre as a cultural field	p. 106
Turning rebellion into money: The Clash, creativity and resistance to commodification	p. 125
Infinite variety	p. 149
Communication, artists and the audience	p. 157
Art or honesty? Breaking the rules of the game with immersive museum theatre	p. 177
User-generated content and the participative market	p. 189
The motley crew	p. 209
The missing middle: management in the creative industries	p. 217
Playing the system: design consultancies, professionalization and value	p. 237
Organising creativity in a music festival	p. 260
Ars longa	p. 281
Juicy Salif as a cultish totem	p. 287
'Time past': the value of remembrance in aesthetic experience	p. 310
What is a creative field?	p. 321
Managing Creativity: concluding thoughts	p. 336
Index	p. 340
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