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Mentor's Message: The Power of Effective Crisis Management | p. ix |
Managing Crises: The Basics | p. 1 |
What Is a Crisis? | p. 3 |
Natural or company-related events | p. 5 |
Technology breakdowns | p. 6 |
Economic and market forces | p. 8 |
Business-relationship crises | p. 9 |
Six stages of crisis management | p. 10 |
Avoiding the Crisis | p. 13 |
Conducting a crisis audit | p. 15 |
Spotlight on the four major crisis areas | p. 17 |
Preparing to Manage the Crisis | p. 19 |
Recognizing the risks and costs | p. 20 |
Developing a crisis plan | p. 21 |
Forming a crisis-management team | p. 22 |
Creating a communications and resource plan | p. 24 |
Recognizing the Crisis | p. 27 |
Is it a crisis? | p. 28 |
If it is a crisis, how will you deal with it? | p. 30 |
Containing the Crisis | p. 33 |
Demonstrating decisiveness and compassion | p. 34 |
Communicating about the crisis | p. 37 |
Resolving the Crisis | p. 41 |
Managing the emotions | p. 42 |
Understanding the leader's role | p. 45 |
Taking action | p. 46 |
Learning from the Crisis | p. 49 |
Reviewing how the crisis was handled | p. 51 |
Planning for the next one | p. 51 |
Tracking results | p. 53 |
Tips and Tools | p. 55 |
Tools for Managing Crises | p. 57 |
Test Yourself | p. 65 |
Answers to test questions | p. 68 |
To Learn More | p. 71 |
Sources for Managing Crises | p. 75 |
Notes | p. 77 |
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