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9781466636316

Managing Customer Trust, Satisfaction, and Loyalty Through Information Communication Technologies

by
  • ISBN13:

    9781466636316

  • ISBN10:

    1466636319

  • Format: Hardcover
  • Copyright: 2013-03-31
  • Publisher: Business Science Reference

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Supplemental Materials

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Summary

Due to the growth of internet and mobile applications, relationship marketing continues to evolve as technology offers more collaborative and social communication opportunities. Managing Customer Trust, Satisfaction, and Loyalty through Information Communication highlights technology's involvement with business processes in different sectors and industries while identifying marketing activities that are affected by its usage. This reference is a vital source for organizational managers, executives, professionals as well as academics and students interested in this constant changing field.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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