Managing Global Business Strategies

by McManus, John; White, Don; Botten, Neil

• ISBN13: 9781843343912
• ISBN10: 1843343916
• Format: Hardcover
• Copyright: 2008-08-30
• Publisher: Elsevier Science Ltd

Summary

Aimed at key decision makers and those responsible for global strategy, this book is about changing markets and the complexity of undertaking business in a fast paced technological and knowledge based age in a dynamic and strategic context. Trends show a renaissance in entrepreneurial activity that is fuelling innovation particularly in the so called BRIC nations of Brazil, Russia, China and India. For example, both China and India have benefited immensely from Foreign Direct Investment (FDI) and as a direct consequence both nation states are reshaping the way global business is conducted and the way investment decisions are made. Evidence would suggest that Europe and the United States are more dependent on the BRIC trading nations for earnings and profits. Geographical distance is no longer a barrier between nations; however, the challenges of ethic diversity in domestic markets are multiplied by the difficulties of delivering goods and services into global markets with different cultures and languages. This book examines the issues associated with undertaking global business in complex and knowledge related markets.

Table of Contents

List of figures and tables
The rapid change in international and global business	p. 1
Globalisation of management	p. 1
Globalisation of international business	p. 4
Global capital and capital markets	p. 9
Foreign direct investment and economic integration	p. 12
Multinational enterprises and global enterprises	p. 19
Global and intra-corporate entrepreneurship	p. 24
Key chapter messages	p. 30
Notes	p. 32
The market and competitive forces that shape
International and global business	p. 33
Globalisation of markets	p. 33
Global expansion of world trade	p. 37
Market opportunities for firms operating within the OECD	p. 40
Global and international service markets	p. 45
Policy, regulation, consumers and the market	p. 50
Innovation and diffusion	p. 56
Key chapter messages	p. 60
Notes	p. 62
The socio-cultural forces that shape international and global business	p. 63
Global interaction of cultures and economic systems	p. 63
Cultural cross-national differences	p. 67
Socio-cultural foundations and implications of current strategic thinking	p. 72
Inherent capabilities within the socio-technical dimension of international management	p. 79
Overseeing cultural diversity	p. 82
Key chapter messages	p. 83
Note	p. 85
The forces that shape strategic effectiveness in global markets	p. 87
Determining global, national and strategic aspirations	p. 87
Determining global strategic forces and behaviour	p. 95
Determining global success factors within a firm	p. 101
Determining strategic success and failure within firms	p. 107
Key chapter messages	p. 111
Notes	p. 112
Emergent global and international business strategies	p. 115
Emergent strategy: rethinking the paradigm	p. 115
Business models and management metaphors	p. 120
Recursive causality in strategic management	p. 124
Creative approaches to innovative business strategies	p. 127
Emergent innovation and strategic transfer mechanisms	p. 131
Key chapter messages	p. 134
Notes	p. 135
Managing the strategic process in a global and international business environment	p. 137
Determining the strategic process	p. 137
Determining strategic formulation and dynamics	p. 140
Determining strategic choice (entry and exit strategies)	p. 142
Translating strategy into action	p. 153
Key chapter messages	p. 157
Notes	p. 159
Case study. China, India and Russia - a strategic and market perspective within the global software industry	p. 161
Introduction	p. 161
Market segmentation	p. 162
Competitive scope	p. 164
Strategies and interrelationships	p. 165
The software industry: a Chinese perspective	p. 167
The software industry: an Indian perspective	p. 170
Russia's software industry	p. 174
Conclusions: some implications for the industry	p. 177
Acknowledgements	p. 178
Notes	p. 178
Case study: evaluating the commercial aerospace industry of the BRIC nations	p. 179
Introduction	p. 179
The global aerospace industry	p. 180
Brazil's aerospace industry	p. 186
Russia's aerospace industry	p. 188
India's aerospace industry	p. 192
China's aerospace industry	p. 195
Conclusion	p. 199
Note	p. 199
Conclusion	p. 201
References	p. 203
Index	p. 219
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