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| Introduction | |
| What are innovation, creativity and design? | |
| Innovation | |
| Creativity | |
| Design | |
| Reading Suggestions: | |
| Some useful websites | |
| Innovation = creativity & commercialisation | |
| BBC's 'Walking with dinosaurs | |
| Meet the Dinosaurs | |
| Stages of the animation process | |
| Excerpt from Brand Guide | |
| Awards as of 30 th | |
| October 2001 | |
| Structured processes for developing new products | |
| The evolution of the new product development process | |
| The Stage-Gate Process | |
| Development Funnel and Product Portfolio Management | |
| The role of the project leader | |
| Reading Suggestions | |
| Some useful websites | |
| A note on globalisation | |
| Myth or Reality? | |
| Definitions | |
| Enablers and drivers of Globalisation | |
| Advantages of Global Innovation | |
| The Flipside of the Coin | |
| Obstacles to Global Innovation | |
| How to structure for R&D in a global context? | |
| What does Global mean in the context of new product development? | |
| What to consider when going global | |
| Summary | |
| Reading Suggestions | |
| Useful Websites | |
| Innovation & branding for the web | |
| ihavemoved.com - A | |
| Background to the 4 founders | |
| Strategy - emergent or planned, and other issues | |
| Strategy - planned or emergent? | |
| Strategy and Innovation | |
| Useful Concepts and Frameworks for Strategy Development | |
| Design and Strategy | |
| Reading Suggestions | |
| Some useful websites | |
| Branding and Innovation | |
| What is a Brand? | |
| Brands and innovation - a closer look | |
| Brands and the web | |
| Reading Suggestions | |
| Some useful websites | |
| The value of market research | |
| Black & Decker's Quattro | |
| Company History | |
| Capital Appropriation Request, Summary Extracts | |
| Approaches to Market Research | |
| What is it about market research? | |
| Traditional approaches towards market research | |
| The Future | |
| Reading Suggestions | |
| Some useful website | |
| A note on teams | |
| Team composition | |
| Reading Suggestions | |
| Some useful website | |
| Collaboration - innovation in manufacturing | |
| The Lotus Elise | |
| The role of prototypes | |
| Why use prototypes? | |
| What prototype? | |
| Problems with prototypes | |
| Reading Suggestions | |
| Some useful website | |
| Collaborating for innovation | |
| Some background | |
| Reasons for and benefits of collaboration | |
| What gets in the way of collaboration | |
| How to make collaboration work | |
| Open innovation and user-led innovation | |
| Reading Suggestions | |
| Innovation & industry context | |
| Roche - Saquinavir | |
| Team members | |
| Drug Discovery Value Chain | |
| The effects of industry and cultural context | |
| Why think about context? | |
| Understanding constraints | |
| Contextual factors at the industry level | |
| Contextual factors - the national level | |
| Informal networks and the management of knowledge | |
| Informal networks | |
| What is knowledge? | |
| The importance of knowledge management | |
| The management of knowledge | |
| Reading Suggestions | |
| Some useful website | |
| Innovation for the environment | |
| Plastwood by Dumfries Recycling | |
| Alternatives to Recycling | |
| Recycling at BPI | |
| Green design - clean environment or clean conscious? | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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